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Haier India launches its first Inverter Range of Direct Cool Single Door Refrigerators in Steel and Floral Finish

02-17 2020

Haier India launches its first Inverter Range of Direct Cool Single Door Refrigerators in Steel and Floral Finish

Introducing Haier’s first inverter range of single door refrigerators which effectively address the concern of limited space by providing 40L more fridge section than any conventional top mount refrigerator of the same capacity

  • Technology: Inverter Compressor and 3 Star performance

  • Steel Finish Range: Inox Steel and Black Brush Line

  • Floral Door Range: Red and Marine Peony

New Delhi, 17 February 2020: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 11 Consecutive Years*, has augmented its refrigerator line-up with the launch of its new range of Single Door Inverter Refrigerators. The new range that is available in HRD-242-E, HRD-2623-E variants promises performance with best in class aesthetics and impressive space management.

With its first Single Door Inverter range, Haier has kept in consideration the concern over limited storage space by providing 242 and 262 Litres capacity and a 40L more fridge section than any conventional Top Mount frost-free refrigerator of the same capacity.

It comes in an alluring design in steel and floral finish to complement the interiors of contemporary Indian kitchens. The new range is adorned with attractive Inox Steel, Black Brush line finish, Red Peony and Marine Peony floral patterns.

Keeping its promise of delivering the best in technology to its customers, the refrigerators are installed with an Inverter Compressor that allows for more energy savings and special airflow vent inside the freezer for better cooling.

The new range comes fully equipped with features such as Bright LED Light to ensure proper visibility, Toughened Glass shelves to ensure the durability of the product, Haier’s flagship Diamond Edge Freezing Technology (DEFT) technology and a Chrome finished crowner design with Chrome finished Handlebar to add a dash of finesse to the overall look of the refrigerators.

With DEFT- Diamond Edge Freezing Technology, the refrigerator is able to provide better cooling retention for increased energy efficiency. The uniquely designed inner edges of the refrigerator in a diamond shape slows down the process of ice melting while further prolonging the cooling retention after a power outage.

Staying true to its commitment to provide energy-efficient appliances to its customers, the new range of refrigerators incorporates 3 Star energy ratings as per new BEE norms 2020. The company has also addressed the challenge of installing a separate voltage stabilizer for the proper functioning of the refrigerator by providing a stabilizer free option within the range of 110V-300V.

Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances India said, “The newly launched Inverter Range of Direct Cool Single Door Refrigerators is a testimony to our promise of delivering innovative products that play a vital role in upgrading the lifestyles of our customers. With our new range, we are addressing the challenge of the limited space that most Indian households face with conventional refrigerators. With this new line-up of the refrigerators, we aim to ensure ease and meet the needs of Indian consumers while complementing their changing tastes and preferences.”

Packed with Haier’s cutting-edge technology, the new range of refrigerators comes with Anti-Fungal gasket to maintain hygiene levels by preventing the build-up of fungi and bacteria inside. Additionally, the refrigerators are embedded with a thick PUF insulation that gives high cooling retention while keeping the food fresh and saving a lot of energy.

Price and availability: The new refrigerators are now available in the market and are priced as follows:

Steel Range: Inox Steel and Black Brush Line

HRD-2423PIS-E | MRP: Rs. 26000

HRD-2423CIS-E | MRP: Rs. 25000

HRD-2423BKS-E | MRP: Rs. 24200

HRD-2623CIS-E | MRP: Rs. 26600

HRD-2623BKS-E | MRP: Rs. 25800

Floral Range: Red and Marine Peony

HRD-2423PRP-E | MRP: Rs. 27000

HRD-2423CRP-E | MRP: Rs. 25600

HRD-2423CMP-E | MRP: Rs. 25600

HRD-2623CRP-E | MRP: Rs. 27100

HRD-2623CRP-E | MRP: Rs. 27100


Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means the consumer can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.


Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.

In 2018, Haier Group generated a global turnover of RMB 266.1 billion, a year-on-year increase of 10%; its global profits and taxes exceeded RMB 33.1 billion, a year-on-year increase of 10%; and its ecosystem revenue reached RMB 15.1 billion, a year-on-year increase of 75%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.

*According to the Euromonitor ranking 2020