Haier India Augments its Refrigerator Range with New Line-up, Introduces Industry's First Glass-Finish Direct Cool Refrigerators

Haier India Augments it’s Refrigerator Range with New Line-up, Introduces Industry’s First Glass finish Direct Cool Refrigerators

 Introducing new range of single door refrigerators which gives you PERFORMANCE with BEST IN CLASS AESTHETICS and SPACE MANAGEMENT available in 171, 182 and 192 Litres capacity with 2/3 Star ratings as per new BEE norms 2020

• Glass Door Range: Mirror, Desert, Lotus and Cool Black

• Floral Door Range: Lily, Freesia and Peony

New Delhi, 22 January 2020: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 11 Consecutive Years*, introduced its range of Single Door Direct Cool Refrigerators with alluring sleek style in glass, floral and steel finish to add a touch of finesse and style to India’s contemporary kitchens. The new range is available in - HRD-1923-E, HRD-1922-E, HRD-1712-E, and HRD-1822-E variants that strike a perfect balance of cooling and space management while being budget-friendly for the customers.

The new range of refrigerators comes with, and better space management

The new range comes fully equipped with features such as stabilizer free operation, Diamond Edge Freezing Technology (DEFT), Bright LED light for better user experience. With DEFT- Diamond Edge Freezing Technology, the refrigerator is able to provide better cooling retention for increased energy efficiency. The uniquely designed inner edges of the refrigerator in a diamond shape slows down the process of ice melting while further prolonging the cooling retention after a power outage.

The distinct range of refrigerators is not only packed with Haier’s cutting-edge technology but also addresses customers’ concern over limited storage space. With an increased storage capacity of 8 bottles of 1 litre in the Door racks along with an extra drawer at the base (in selected models), the new range caters to meet the evolving demands of the semi-urban and upper-middle-income group of customers while not compromising on the quality, style and durability of the refrigerators.

To fulfil its commitment towards energy conservation and creating a healthy planet, Haier has introduced these refrigerators with environment-friendly gas and 2 star & 3-star energy ratings.

The heavy-duty compressor in the refrigerators comes with 10 years warranty and provides customers with a stabilizer free option and ensures that they do not spend extra money on buying a separate stabilizer for their refrigerator.

The new range of Haier refrigerators comes with an easily removable gasket to maintain hygiene levels by preventing the build-up of fungi and bacteria inside. Additionally, the refrigerators are embedded with a thick PUF insulation that gives high cooling retention while keeping the food fresh and saving a lot of energy.

Commenting on the launch, Mr  Eric Braganza, President, Haier Appliances India said, “We are excited to announce the launch of Single Door DC refrigerators especially with a glass finish and expand our range of aesthetically designed products that complement the efficiency and evolving style of the consumers. The new range of refrigerators is a testimony of our promise to deliver customer-inspired innovative products that ensure ease and meets the needs of Indian consumers while adapting to their changing tastes and preferences. With these new designs, we aim to raise the style quotient of semi-urban kitchens in India.”

The new models that are available in a wide storage capacity range of 171, 182 and 192 litres volume includes toughened glass shelves to ensure that curry pots and heavy vessels are kept conveniently in the refrigerator. The refrigerators come installed with power-efficient brighter LED lamp to ensure better visibility for the customers.

Price and availability: The new refrigerators are now available in the market and are priced as follows:

Glass Range:

HRD-1923PMG-E | MRP: Rs. 19,200

HRD-1923PDG-E | MRP: Rs. 19,200

HRD-1923CLG-E | MRP: Rs. 17,800

HRD-1923CBG-E | MRP: Rs. 17,800

HRD-1923CDG-E | MRP: Rs. 17,800

Floral Range:

HRD-1923PKL-E | MRP: Rs. 18,000

HRD-1923PRL-E | MRP: Rs. 18,000

HRD-1922CML-E | MRP: Rs. 16,600

HRD-1922CRP-E | MRP: Rs. 16,600

HRD-1922BMF-E | MRP: Rs. 15,100

HRD-1922BRF-E | MRP: Rs. 15,100

HRD-1822BMF-E | MRP: Rs. 14,200

HRD-1822BRF-E | MRP: Rs. 14,200

HRD-1712BRF-E | MRP: Rs. 13,600

ABOUT HAIER INDIA

Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means the consumer can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

ABOUT HAIER GROUP

Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.

In 2018, Haier Group generated a global turnover of RMB 266.1 billion, a year-on-year increase of 10%; its global profits and taxes exceeded RMB 33.1 billion, a year-on-year increase of 10%; and its ecosystem revenue reached RMB 15.1 billion, a year-on-year increase of 75%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.

*According to the Euromonitor ranking 2020