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Haier Introduces premium range of Bar Refrigerators with transparent display

11-22 2019

Haier Introduces premium range of Bar Refrigerators with a transparent display


  • Designed with a transparent door and compact body, the bar refrigerator provides multipurpose convenience to consumers

  • The bar refrigerator is equipped with Low-E (low-emissivity) glass that reduces energy loss by up to 40 per cent

New Delhi, 22 November 2019: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 10 Consecutive Years*, announced industry-first display Bar refrigerators; LC-138WB and LC-133K. The new range of bar refrigerators is designed with Low-E (low-emissivity) transparent glass that reduces energy loss by up to 40 per cent.

The anti-reflective coating on the glass reduces condensation thereby ensuring that the food is stored hygienically. The Low-E glass installed in the refrigerator is almost invisible to ensure better visibility and it is ideal for any kind of ambient light conditions.

With Haier’s new range of bar refrigerators, one can effortlessly access refreshments from any corner of their house. The aesthetically appealing interior of the refrigerator that has been designed to store a variety of items like wine, cakes, fruits or juices adds a dash of finesse and style to one’s living room or office space. The bar refrigerators are compact and small enough in size to fit just about anywhere.

Often, it is seen that consumers tend to open their fridge every now and then to look for food. Now with Haier’s bar refrigerators, consumers can directly see the food that is stored without opening the door of the appliance. This helps in reducing the energy consumption of the appliance significantly as most times continuous opening of the fridge results in loss of cold air and foul food. Both the LC-138WB and LC-133K consume ultra-low energy thereby proving to be energy-efficient and long-lasting for storage.

Commenting on the launch, Mr Eric Braganza, President, Haier Appliances India said, “We’re thrilled to announce the launch of our first-of-its-kind display bar refrigerators in India. The new range of refrigerators is a testimony to our promise of delivering customer-inspired innovative products that ensure ease and add value to our customers’ lifestyles. At Haier, we’re constantly committed to proving meaningful innovation that delights consumers and helps them live life better. To further enhance our brand, we will continue to listen and learn from our consumers as well as lead changes in society through innovation, so that we can all thrive together.”

The new entrants help in storing food products at the optimal temperature with its uniform temperature control function, which enables in keeping the food items fresh for longer durations. Additionally, the transparent door of the series come equipped with antibacterial glass to provide extra care for storage of refreshments. Haier’s LC-138WB and LC-133K are now available in the Indian Market in glossy colours Gold and Black respectively at a price of: 

LC-138WB | MRP INR 51,000

LC-133K | MRP INR 36,000


Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means the consumer can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.


Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.

Revenue generated by the traditional economy: Haier Group’s global revenue in 2017 was US$ 37.2 billion, with year-on-year growth of 20%; total pre-tax profits exceeded US$ 4.62 billion, profits achieved a year-on-year growth of 12.8%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.

*According to the Euromonitor ranking 2019