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Haier India introduces Industry's largest 5-star range of Direct Cool Refrigerators with inverter compressor

01-28 2021

·         With inverter compressor and 5 star BEE energy rating, the new refrigerators promise maximum energy savings for users

·         The new range is available in 14 distinctive aesthetics to meet the needs of today’s  consumers and their contemporary homes


New Delhi, 28 January, 2021: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 12 Consecutive Years*, has unveiled 14 new variants of direct cool refrigerators in 5 star range, adding prime finesse to its wide line-up of appliances. This new series would be available in 195L capacity with 6 glass, 6 floral and 2 plain modifications. The 5 star certified refrigerators offer performance with best in class aesthetics and exceptional space management.


Committed to deliver best-in-class technology to its customers, the refrigerators come with an Inverter Compressor that allows great energy savings. The new 5 star range would consume power less than 0.3 units per day. This will allow customers to save upto 60% of their money which is 13860** when compared with the competitors over the period of 10 years.


Haier, unlike any other brand in the category is offering the widest range of choice for consumers to choose from. The refrigerators come in a wide colourful range in glass, steel and floral finish to complement the interiors of contemporary Indian kitchens and appeal to the individual style preference of customers. The new range is adorned with attractive colourful glass door patterns such as ocean, tide, glory and mirror with matching base stand glass deco. The floral edition comprises of unique flower designs available in attractive colours like Red Crane, Marine Crane and Marine Monarch. Adding sophistication, the line-up also includes chic plain designs such as brush-line Silver and Titanium Steel.


The new refrigerators come equipped with a special airflow vent inside the freezer that helps in better cooling. Moreover, the ‘connect home inverter’ feature sets up a connection with the home inverter automatically during power cuts to ensure continuous cooling.


In addition to this, the refrigerators have Haier’s flagship one hour icing technology, adept in making ice in just 60 minutes. The refrigerators are embedded with a thick PUF insulation and longer condenser coils for effective cooling while keeping the food fresh and saving a lot of energy.


Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances India said, At Haier India, we are dedicated to provide consumers with not just innovative products powered by cutting-edge technologies but also aesthetically designed appliances that come in a wide range of variants for consumers to choose from. With the launch of our new line-up of Direct Cool refrigerators, we aim to offer value for money refrigerators without compromising on space, style, technology and energy savings. By adding these 14 variants to our existing range, we are expanding our series of aesthetically designed products that match the evolving needs and requirements of our customers.


Staying true to its commitment to provide energy-efficient appliances to its customers, the new range of refrigerators incorporates 5 Star energy ratings as per new BEE norms 2021. Haier has also addressed the challenge of installing a separate voltage stabilizer for the proper functioning of the refrigerator by providing a stabilizer free option within the range of 115V-290V.


Adding to increased user convenience, the new range of refrigerators comes with a separate fruit box and a base drawer to maintain hygiene levels and keeping fruits and vegetables odourless and fresh.


Price, availability and Warranty: The new refrigerators are now available in the market with 10 years of assured warranty on the compressor at the below mentioned prices:



Glass Range:


HRD-1955POG-E |INR 28600

HRD-1955PTG-E |INR 28600

HRD-1955PGG-E |INR 28600

HRD-1955PMG-F |INR 28400

HRD-1955CGG-E |INR 28400

HRD-1955CMG-E|INR 27100


Floral Series:


HRD-1955PMM-F |INR 26500

HRD-1955PRC-E |INR 26500

HRD-1955PMC-E |INR 26500

HRD-1955CMM-E |INR 24900

HRD-1955CRC-E |INR 24900

HRD-1955CMC-E |INR 24900


Plain Variants:


HRD-1955CTS-E |INR 23700

HRD-1955CBS-E |INR 22800


Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means the consumer can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.


Established in 1984, Haier Group is a world-leading provider of solutions to better life. Focusing on user experience, Haier has been included on the list of BrandZ™ Top 100 Most Valuable Global Brands for two consecutive years as the world’s first and only IoT ecosystem brand. Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 12 consecutive years. Its subsidiary Haier Smart Home is among the list of Global 500 of Fortune. To date, Haier Group owns three listed companies, has seven global brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy. It has successfully incubated 5 unicorn companies and 37 gazelle companies. Moreover, Haier has established 10+N open innovation systems, 28 industrial parks, 122 manufacturing centers and nearly 240,000 sales networks around the globe, it has gone deep into 160 countries and regions globally, serving more than 1 billion users families. (Data as of January 2021)

Haier Group is committed to working with its world-class ecosystem partners to continuously build premium brand, scenario brand and ecosystem brand, and to set up IoT ecosystems in clothing, food, accommodation, travel, health, elderly care, biomedicine and education, and to tailor personalized smart life for users around the globe.

MEDIA CONTACT: For more information, please contact:

Anushree Sahay | anushree.sahay@2020msl.com 

Shiraz Khalid | shiraz.khalid@2020msl.com 


**comparison with respect to 1 star of the competitors in 192L in a period of 10 years