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Haier India Introduces Its All-New Range of Front Load Washing Machines with Industry's Biggest Ever Super Drum

03-19 2021
  • The new range will lead the laundry experience into the new era with the largest ever super drum that provides deeper cleaning and extra care to the fabrics

  • The new washing machines promise health and hygiene with features like Anti Bacterial Technology® and PuriSteam® 



New Delhi, 19 March, 2021: Haier, the global leader in Home Appliances & Consumer Electronics and World's Number 1 brand in Major Appliances for 12 Consecutive Years, augments its washing machine line-up for 2021 by introducing the new Super Drum Series - Front Load Fully Automatic Washing Machine, sporting the industry's first biggest ever drum. This new array of smart washing machines is available in 6 new variants and is specially designed to meet the evolving demands of the consumers.

The state-of-the-art washing machine incorporates an industry-first extra-large 525mm super drum which provides extra space and extra care to the garments, enhancing washing efficiency & intensity. With the increase in the size of the drum, the washing machine minimizes creases and enables users to easily load and take out the laundry, thereby saving time.

Understanding the growing energy-saving needs of the consumers, the new washing machines feature a BLDC inverter motor, which is designed to consume less energy than conventional motors while producing minimal noise, high durability, and efficiency. Moreover, the upgraded software equipped with AI-DBT (Dynamic Balance Technology) will ensure the washing machine is stable and quiet during the entire wash cycle. Keeping in mind the space constraints of modern households, Haier's new washing machine will solve this problem with its slim body that can easily be fitted in a kitchen, washroom, or balcony. With Haier's new super drum series, users will now have the privilege to enjoy the extra space in their homes.

Commenting on the launch Mr. Eric Braganza, President, Haier India, said: “At Haier, we are devoted to satisfying our customers' ever-increasing needs and evolving preferences. In today's fast-paced lifestyle, consumers want innovative solutions that make their lives easier and convenient. With the launch of our super drum models, we are introducing a luxurious concept with cutting-edge features to provide consumers with industry-first technology and a holistic washing experience. Powered by new-age technologies, this washing machine not only gives a dash of style to the consumers but is also packed with smart features. Our constant endeavor is to prioritize Indian households, and we will continue to offer customer-inspired offerings to boost the laundry experience for every Indian.”

In the new range, Haier has introduced a 6 step Refresh program, starting from rotation of the clothes to water inlet to the heated water transforming into vapour and then finally moving to refreshing and cooling of the garments. This new feature also removes odour from garments while minimizing wrinkles. Additionally, the washing machine comes with upgraded sanitization functions – Hi Care which triple safeguards the users and their family members. It includes ABT® (Anti Bacterial Technology) which keeps the gasket and detergent dispenser clean and hygienic, Dual Spray® and PuriSteam® that eliminates bacteria, allergens, and mites effectively.

Designed to ensure that even the most delicate fabrics remain in perfect condition, Haier's washing machines are enabled with pillow drum and laser welding tech. These features maintain the quality of the clothes and minimize wear and tear. The new collection with outstanding design comes with a 25° inclined control panel and bigger display allowing easy operability and visualisation. With all top-notch features and abilities, the super drum series comes with 3 years of comprehensive & 12 years warranty on Motor respectively.

Price and availability: The new front load washing machines are now available across India and are priced as follows:

HW80-IM12929C | INR 44,490

HW80-IM12929CS3 | INR 44,990

HW75-IM12929CS3 | INR 42,990

HW70-IM12929CS3| INR 38,990

HW70-IM12929C| INR 38,490


Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people's dietary habits. A larger refrigeration capacity means the consumer can store more vegetables while the refrigerator also makes people's lives easier by placing the refrigerating chamber at the top of the machine.


Established in 1984, Haier Group is a world-leading provider of solutions to a better life. Focusing on user experience, Haier has been included on the list of BrandZ™ Top 100 Most Valuable Global Brands for two consecutive years as the world’s first and only IoT ecosystem brand. Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 12 consecutive years. Its subsidiary Haier Smart Home is among the list of Global 500 of Fortune. To date, Haier Group owns three listed companies, has seven global brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA, and Candy. It has successfully incubated 5 unicorn companies and 37 gazelle companies. Moreover, Haier has established 10+N open innovation systems, 28 industrial parks, 122 manufacturing centers, and nearly 240,000 sales networks around the globe, it has gone deep into 160 countries and regions globally, serving more than 1 billion users' families. (Data as of January 2021)Haier Group is committed to working with its world-class ecosystem partners to continuously build a premium brand, scenario brand, and ecosystem brand, and to set up IoT ecosystems in clothing, food, accommodation, travel, health, elderly care, biomedicine and education, and tailor personalized smart life for users around the globe.

*According to the Euromonitor ranking 2021

MEDIA CONTACT: For more information, please contact:

Shiraz Khalid I shiraz.khalid@2020msl.com 

Anushree Sahay | anushree.sahay@2020msl.com