Celebrate Holi With Haier's Dance Face Off and Get A Chance to Uplift Your Home

• Haier India inspires you to tap your feet and win a chance to upgrade your home

• In the #HaierHoliChallenge, participants will have to recreate the signature step to a peppy beat and 4 lucky dancers will win cutting-edge Haier appliances

• The company has roped in top content creators to promote the campaign 

New Delhi, 26 March, 2021: Haier, the global leader in Home Appliances & Consumer Electronics and World's Number 1 brand in Major Appliances for 12 Consecutive Years*, has announced an exciting dance challenge - the #HaierHoliChallenge. This campaign aims to add a splash of fun to the colourful festival of Holi and tap into the creativity of the audience through a signature step.

To participate in the contest, users will have to re-create the signature step with a dash of their unique personality and charm. The participants will be encouraged to be a part of the dance battle by their favourite influencers, joining them in their Holi celebrations virtually. The company has roped in top content creators including Ali Gony, Dhanashree Verma Chahal, among others to make Holi celebrations more fun-filled.

This year, people will be celebrating Holi in a socially-distanced way. To bring excitement and fervour to their celebrations, Haier is giving people a platform to have fun while showcasing their talent. The creators will urge users to bring out their ace moves to the Haier jingle, composed exclusively for the campaign.

The content created by the users will be innovatively featured on Haier's social media pages - Facebook, Instagram, and Twitter with the hashtag #HaierHoliChallenge. The winners of the contest will get a chance to take home exciting prizes.

Commenting on the initiative, Mr. Satish NS, Senior VP, Sales and Marketing, Haier Appliances India said, “Innovation and creativity have always been part of Haier's DNA and it reflects in our campaigns. The idea behind this initiative is to establish a unique connection with our consumers while celebrating Holi with everyone, virtually. At Haier India, we keep our community at the forefront and design campaigns that resonate with them. This Holi, we aim to bring everyone together for a fun-filled celebration in a unique way while urging them to maintain social distancing. We wish everyone a Happy and Safe Holi!”

Four lucky winners will get a chance to win from Haier's vast range of innovative appliances that include recently launched Super Drum Front Load Fully Automatic Washing Machine, UV Clean Pro Air Conditioner, AI-enabled 4K Smart Android LED TV, and Haier’s revolutionary Bottom Mounted Refrigerator. The campaign will go live on Instagram on 27th March and will run until 31st March.

Match the beats to a Haier Holi and check out all the fun to participate here - https://www.instagram.com/haierindia/

ABOUT HAIER INDIA

Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people's dietary habits. A larger refrigeration capacity means the consumer can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

ABOUT HAIER GROUP

Established in 1984, Haier Group is a world-leading provider of solutions to better life. Focusing on user experience, Haier has been included on the list of BrandZ™ Top 100 Most Valuable Global Brands for two consecutive years as the world’s first and only IoT ecosystem brand. Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 12 consecutive years. Its subsidiary Haier Smart Home is among the list of Global 500 of Fortune. To date, Haier Group owns three listed companies, has seven global brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy. It has successfully incubated 5 unicorn companies and 37 gazelle companies. Moreover, Haier has established 10+N open innovation systems, 28 industrial parks, 122 manufacturing centers and nearly 240,000 sales networks around the globe, it has gone deep into 160 countries and regions globally, serving more than 1 billion users’ families. (Data as of January 2021)

Haier Group is committed to working with its world-class ecosystem partners to continuously build premium brand, scenario brand and ecosystem brand, and to set up IoT ecosystems in clothing, food, accommodation, travel, health, elderly care, biomedicine and education, and to tailor personalized smart life for users around the globe.

*According to the Euromonitor ranking 2021