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Haier India Introduces New Range of Magic Convertible Big Bottom Mounted Refrigerators

03-30 2021
  • With triple inverter, dual fan technology and extra space, the big bottom mounted refrigerators promise maximum storage, freshness and energy savings for users

  • The magic convertible technology helps in converting the refrigerator to 14 modes* ranging from energy saving mode to surprise party mode

  • The new range is available in 346L and 376L capacity and comes in 17 distinctive aesthetics to meet the needs of today consumers and their contemporary homes


New Delhi, 30 March 2021: Haier, the global leader in Home Appliances & Consumer Electronics and World's Number 1 brand in Major Appliances for 12 Consecutive Years*, has unveiled 17 new variants of Big Bottom Mounted Refrigerators in 3 and 4-star range. The new additions to Haier's revolutionary BMR – Bottom Mounted Refrigerator series flaunt the all-new magic convertible series that allows temperature to be controlled between a wide range of +9C to -24C to cater to the unique requirements of different food items for retaining their freshness and nutrition for longer duration.

Different foods have different temperature requirements for storage. Not all foods are best stored at the exact same temperature. And even though the ideal temperatures for different foods may vary by only a few degrees, those differences can make a huge impact on flavor, freshness and texture. Designed to smartly cater versatile storage requirements of different food items, the magic convertible technology helps in converting the refrigerator to 14 modes*. Unlike other refrigerators, Haier's Magic Convertible feature allows precise temperature control by every degree to store food items ranging from chicken, seafood to desserts and ice creams, cereals and vegetables – at a favorable temperature.

This unique feature is enabled by Haier's Advanced Triple Inverter Technology that also allows more energy savings and reduces noise. Moreover, the innovative Dual Fan Technology allows multiple air flow in the refrigerator to keep different food items stored in the refrigerator fresh for a longer period, while also retaining their original flavours, smells and textures. Designed keeping in mind Haier's unique ‘Jhukna Mat’ concept, the new BMRs come with the more-used refrigerator section at the top while the less-used freezer section is mounted at the bottom. This helps in reducing bending up to 90% while also providing easy visibility of the stored food along with two-times bigger vegetable box for more storage.

The new range of refrigerators come fitted with a smart display that operates easily to set temperature and different modes. In addition, the refrigerator can be set on Holiday mode, to keep the users tension-free on holidays. Moreover, the ‘connect home inverter’ feature sets up a connection with the home inverter automatically during power cuts to ensure continuous cooling.

Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances India said, “At Haier India, we aim to provide our consumers with innovative products powered by cutting-edge technology that makes their lives convenient as well as complement their lifestyles. In line with our motto of ‘Inspired Living’, our new line-up of Big Bottom Mount Refrigerators provides the customers with the option of choosing multiple modes of cooling as per their requirements while reducing the bending to up to 90%. We value our customers and hence, our focus has always been to provide the best products and service without compromising on space, style, technology, and energy savings. By adding these 17 new variants of magic convertible refrigerators to our existing range, we are expanding our series of aesthetically designed products that match the evolving needs and requirements of our customers.”

Adding to the user convenience, the new range comes with a separate fruit box, 2L bottle storage, and a base drawer to maintain hygiene levels with ample amount of space, keeping fruits and vegetables odorless and fresh. Furthermore, with Haier's iconic One Hour Icing Technology, customers will never have to worry about running out of ice to quench their summer thirst.

With an exceptional space management in the new additions, the toughened glass shelved refrigerators will be available in 346L and 376L capacity. The refrigerators come in a wide color range - steel, glass, and floral finish to complement the interiors of contemporary Indian kitchens. The new range is also adorned with attractive colorful glass door patterns such as black, mirror, ocean, and rainbow. The floral edition consists of unique flower designs available in attractive colors like Green Tropical and Marine Tropical to suit the décor of the household. Adding sophistication and elegance, the line-up also includes plain designs such as brush-line Silver and Inox Steel.


Price, availability, and Warranty: The new refrigerators are now available in the market with 10 years of assured warranty on the compressor and fan motor at the below-mentioned prices (MRP):

Glass Range:

HRB-3664POG-E- 59900

HRB-3664PRG-E- 59900




HRB-3964POG-E- 64100

HRB-3964PRG-E- 64100

HRB-3964PMG-E- 64100

HRB-3964PKG-E- 64100

HRB-3965PMG-E- 67300


Floral Series:

HRB-3664BMT-E- 56700

HRB-3664BGT-E- 56700

HRB-3964BMT-E- 61000



Plain Variants:

HRB-3664BS-E- 53000

HRB-3664CIS-E- 55100

HRB-3964CIS-E- 59400


Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people's dietary habits. A larger refrigeration capacity means the consumer can store more vegetables while the refrigerator also makes people's lives easier by placing the refrigerating chamber at the top of the machine.


Established in 1984, Haier Group is a world-leading provider of solutions to better life. Focusing on user experience, Haier has been included on the list of BrandZ™ Top 100 Most Valuable Global Brands for two consecutive years as the world's first and only IoT ecosystem brand. Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 12 consecutive years. Its subsidiary Haier Smart Home is among the list of Global 500 of Fortune. To date, Haier Group owns three listed companies, has seven global brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy. It has successfully incubated 5 unicorn companies and 37 gazelle companies. Moreover, Haier has established 10+N open innovation systems, 28 industrial parks, 122 manufacturing centers and nearly 240,000 sales networks around the globe, it has gone deep into 160 countries and regions globally, serving more than 1 billion users' families. (Data as of January 2021)

Haier Group is committed to working with its world-class ecosystem partners to continuously build premium brand, scenario brand and ecosystem brand, and to set up IoT ecosystems in clothing, food, accommodation, travel, health, elderly care, biomedicine and education, and to tailor personalized smart life for users around the globe.

*According to the Euromonitor ranking 2021