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Give your food the temperature it deserves with Haier India's new range of Magic Convertible Big Top Mounted refrigerators

06-30 2021

●      With triple inverter and dual fan technology, the Big Top Mounted Refrigerators promise freshness for different food items and energy savings for users

●      The magic convertible technology helps in converting the refrigerator to more than 10 different modes

●      The new range is available in 345L and 375L capacity and comes in 17 distinctive aesthetics to meet the needs of today's consumers and their contemporary homes

TMR Range Feature Banner.jpeg

New Delhi, 30 June 2021: Haier, the global leader in Home Appliances & Consumer Electronics and World's Number 1 brand in Major Appliances for 12 Consecutive Years*, has unveiled 17 new variants of Big Top Mounted Refrigerators in the 3-star range. The new additions to Haier's Top Mounted Refrigerator series come with the all-new magic convertible feature that allows the temperature to be controlled between a wide range of +7⁰C to -24⁰C to cater to the unique requirements of different food items for retaining their freshness and nutrition for a longer duration.

The magic convertible technology helps in converting the refrigerator to more than *10 different modes, to cater to the distinctive storage requirements of different food items. Unlike other refrigerators, Haier's Magic Convertible feature allows precise temperature control to store different food items like spices, cakes, fruits and vegetables, leftovers, seafood, beverages, milk, soft food, etc. – at their favorable temperature.

The all-new range is powered by Haier's Advanced Triple Inverter Technology that allows more energy savings and reduces noise along with protection from voltage fluctuation. Moreover, the innovative Dual Fan Technology allows multiple airflows in the refrigerator to keep different food items fresh for a longer period, while also retaining their original flavors, smells, and textures.

Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances India said, “Different food items require different storage temperatures to maintain their original flavor, texture, and nutrients. Most refrigerators do not offer consumers the convenience of storing food at different temperatures which in turn ends up making the food stale. Keeping this in mind, at Haier we have launched new variants of Big Top Mounted Refrigerators that will enable our customers to choose from various modes as per their needs. We aim to provide our consumers with innovative products powered by cutting-edge technology that makes their lives convenient as well as complements their lifestyles. Our focus has always been to provide the best products and services without compromising on space, style, technology, and energy savings. The new aesthetically designed additions to our range of refrigerators will add convenience to the lifestyles of our customers.”

To enhance the experience of the consumers, the new range comes with a separate fruit box to store more food on selected models, stabilizer-free operation, and turbo icing that allows water to freeze 200% faster to make ice. Furthermore, with this refrigerator, customers can keep their food fresh during power cuts as well by connecting to their home inverters.

The refrigerators come in a wide color range - steel, glass, and floral finish to complement the interiors of contemporary Indian kitchens. The new range is also adorned with appealing aesthetics such as ocean glass, jasmine glass, mirror glass, crystal glass, black glass, marine crane and red crane along with premium finishes like inox steel, black brushline, and brushline silver. The design and colors of the refrigerators have been chosen to suit the décor of modern households.

Price, availability, and Warranty: The new refrigerators are now available in the market with 10 years of assured warranty on the inverter compressor and Dual inverter fan motor, priced between a range of INR 55,000 to INR 64,700 for 345L models, and INR 62,200 to INR 68,900 for 375L models.

Model Number

Gross Capacity   (in litre)

MRP (INR)

HRF-3654BS-E

345

55,000

HRF-3654CKS-E

345

55,000

HRF-3654CIS-E

345

57,000

HRF-3654BMC-E

345

60,000

HRF-3654BRC-E

345

60,000

HRF-3954CIS-E

375

62,200

HRF-3654PKG-E

345

63,700

HRF-3654POG-E

345

63,700

HRF-3654PCG-E

345

63,700

HRF-3654PJG-E

345

63,700

HRF-3654PMG-E

345

64,700

HRF-3954BMC-E

375

65,000

HRF-3954PKG-E

375

68,900

HRF-3954PMG-E

375

70,000

HRF-3954POG-E

375

68,900

HRF-3954PCG-E

375

68,900

HRF-3954PJG-E

375

68,900

*(users can create additional modes as per their needs & wants)

ABOUT HAIER INDIA

Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to their large refrigeration capacity which caters to local people's dietary habits. A larger refrigeration capacity means the consumer can store more vegetables while the refrigerator also makes people's lives easier by placing the refrigerating chamber at the top of the machine.

ABOUT HAIER GROUP

Established in 1984, Haier Group is a world-leading provider of solutions to a better life. Focusing on user experience, Haier has been included on the list of BrandZ™ Top 100 Most Valuable Global Brands for two consecutive years as the world's first and only IoT ecosystem brand. Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 12 consecutive years. Its subsidiary Haier Smart Home is among the list of Global 500 of Fortune. To date, Haier Group owns three listed companies, has seven global brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA, and Candy. It has successfully incubated 5 unicorn companies and 37 gazelle companies. Moreover, Haier has established 10+N open innovation systems, 28 industrial parks, 122 manufacturing centers, and nearly 240,000 sales networks around the globe. It has gone deep into 160 countries and regions globally, serving more than 1 billion users’ families. (Data as of January 2021)

Haier Group is committed to working with its world-class ecosystem partners to continuously build a premium brand, scenario brand, and ecosystem brand, and to set up IoT ecosystems in clothing, food, accommodation, travel, health, elderly care, biomedicine and education, and to tailor personalized smart life for users around the globe


MEDIA CONTACT: For more information, please contact:

Ragini Vasishtha | ragini@haierindia.com






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