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Haier India launches exciting offers on its products across categories this Onam season

08-17 2021

Aug 2021 - Onam DT

·  Haier has announced attractive consumer offers with Zero down payment, low-cost EMI, and up to 15% cashback offers with select credit cards

Kerala, 17 August 2021: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 12 Consecutive Years*, today announced an array of exciting cashback offers and affordable No Cost EMI schemes on its diverse range of products to add fervor to the ongoing festive season. As part of the schemes, the consumers will have access to unique offers and assured benefits on the purchase of Haier electronic products.

In line with its motto of ‘Inspired Living’, the brand is motivating consumers to add style and finesse to their lifestyles in the new normal by providing offers of 9 months EMI and Zero down payment on select models across categories such as Air Conditioners, Washing Machines, Refrigerators, and Televisions. Haier is giving amazing offers to its customers in association with Bajaj/IDFC. Additionally, the brand is also offering up to 15% cashback on credit card EMI purchases with banks including HDFC, ICICI, Axis, Standard Chartered, Bank of Baroda, and American Express.

Commenting on the offers, Mr. Eric Braganza, President, Haier Appliances India said, “This year has been challenging in many ways for us and our customers. The pandemic has confined us to our homes, leading to a paradigm shift in consumer behavior and the home appliances industry at large. We remain committed to providing products as per the need and demands of the industry and with this festive season we aim to give our customers a smarter life with our new and innovative smart home products that would not only inspire their lifestyles in the new normal but are also suitable for a stylish home makeover.“

Even during the difficulties poised by the pandemic, Haier India has been embedding the latest technologies in its products across categories to upgrade the lifestyles of its customers and match their demands in the new normal. From the launch of dual drum super silent washing machine and UV Clean Pro AC to Magic Convertible Bottom and Top Mounted Refrigerators, Haier’s exclusive range of smart home appliances is packed with unique features enabled by AI and IoT, making it the most sought after brand in the Indian home appliance sector. The offers will be applicable on the purchase of select products from Haier’s exclusive stores, select multi-brand retail stores, and leading electronics stores across India till 31st August 2021.

ABOUT HAIER INDIA

Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to their large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means the consumer can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

ABOUT HAIER GROUP

Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post-e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.

In 2018, Haier Group generated a global turnover of RMB 266.1 billion, a year-on-year increase of 10%; its global profits and taxes exceeded RMB 33.1 billion, a year-on-year increase of 10%; and its ecosystem revenue reached RMB 15.1 billion, a year-on-year increase of 75%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end-users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.


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