- Partners with JioCinema as the Digital Streaming Sponsor of the IPL 2023
- In line with its integrated marketing campaign for premium products
Haier Appliances India (Haier India), the global leader in Home Appliances & Consumer Electronics and the World’s Number 1 brand in Major Appliances for 14 Consecutive Years* has announced a partnership with JioCinema as the Digital Streaming Sponsor for the upcoming TATA Indian Premier League (IPL) 2023. This collaboration between the brands is a strategic move that aims to offer cricket fans an immersive viewing experience of IPL 2023.
IPL is one of the most popular cricket tournaments in the world, and this year’s edition promises to be an exciting one. Haier aims to strengthen its presence in the Indian market and engage with cricket lovers through the most-watched and popular sports league in India. The league has a huge fan base not just in India, but across the world, and this partnership will help Haier captivate a larger audience mind share.
Commenting on the partnership, Mr. Satish NS, President, Haier Appliances India, said, "There is one thing that we Indians are as passionate about as festivals, is Cricket. We love to watch, play and cherish the sport. At Haier India, customer centricity lies at the core of our strategy and hence we are thrilled to partner with JioCinema for the most popular sporting event in India. As a brand, Haier has always believed in engaging with its customers in a meaningful way, and we believe that the IPL provides us with the perfect opportunity to do so. We are confident that this partnership will enable us to connect with a larger audience and strengthen our brand presence in India."
Haier India has always been at the forefront of offering innovation and cutting-edge technology. This partnership is in line with the brand’s strategy to cater to the premium audience through its high-end product centric marketing campaign. As the company continues to focus on building brand leadership for its premium products such as the Kinouchi 5 Star Heavy-Duty Pro Air Conditioners, 3 Door Convertible Side by Side Refrigerators, and a wide range of Haier LEDs with Google TV, it has devised a strategic marketing plan to connect with the huge audience of IPL. Through a multi-channel marketing campaign, Haier India aims to reach out to cricket fans across the country, showcasing the features and benefits of its innovative products. The company is confident that this marketing campaign will help it connect with its target audience and continue to establish Haier as a leader in the consumer electronics and home appliances industry.
ABOUT HAIER INDIA
Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of the Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and World’s Number 1 Brand in major appliances for 14 consecutive years. Driven by the brand purpose of ‘Inspired Living,’ Haier India is committed to bring the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by the superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.
ABOUT HAIER GROUP
Established in 1984, Haier Group is a world-leading provider of solutions for a better life. Focusing on user experience, Haier has been included on the list of BrandZ Top 100 Most Valuable Global Brands for three consecutive years as the world’s first and only IoT ecosystem brand. Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 13 consecutive years. Its subsidiary Haier Smart Home is among the list of Global 500 of Fortune. To date, Haier Group owns three listed companies, and has seven global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, and the world's first scenario brand THREE WINGED BIRD, built the world's leading industrial Internet platform COSMOPlat. It has successfully incubated 5 unicorn companies and 90 gazelle companies. Moreover, Haier has deployed 10+N innovation ecosystems, 29 industrial parks, 122 manufacturing centers, and nearly 240,000 sales networks, reaching 160 countries and regions and serving 1 billion + user families around the world.
Haier Group is committed to working with its world-class ecosystem partners to continuously build a premium brand, scenario brand, and ecosystem brand, and to set up IoT ecosystems in clothing, food, accommodation, travel, health, elderly care, biomedicine and education, and to tailor personalized smart life for users around the globe. *According to the Euromonitor ranking 2022