Home About Haier News Room Haier becomes the...

Haier becomes the Official Partner of the Roland-Garros tournament

06-01 2023

Haier the global leader in Home Appliances, is set to shine down on courts at the 2023 Roland-Garros Tournament, which officially commences in Paris on May 22nd. Haier is the official partner for this highly anticipated tournament that attracts top tennis players from around the world.

Roland 1

As a top-tier grand slam, the Roland-Garros Tournament enjoys global recognition. Haier’s sponsorship of this esteemed event will further enhance the brand's global exposure.

According to Euromonitor International, Haier has consistently been positioned as the world's top-ranked large home appliance brand by retail volume for 14 consecutive years.

Rolland garros 2

Established in 1891, the Roland-Garros Tournament is the only Grand Slam tournament played on clay courts and therefore represents the highest honor in clay-court events. Compared to grass and synthetic surfaces, clay courts provide higher elasticity, greater friction between the ball and the ground upon impact, slower ball speed, and more sliding opportunities for players during running, abrupt stops, and quick turns. These conditions require players to possess outstanding running and movement abilities to secure success.

Haier’s sponsorship arrangement with the Roland-Garros Tournament will expedite the implementation of the brand’s innovative home solutions in overseas markets.

This partnership with a premier sporting event will offer Haier a new platform where global users can learn about Haier’s comprehensive smart products and solutions, expanding the user base and accelerating the global deployment of smart homes.

For more information about the match schedule or latest game results, please visit https://www.rolandgarros.com/en-us/


Established in 1984, Haier Group is a world-leading provider of solutions for a better life. Focusing on user experience, Haier has been included on the list of BrandZ Top 100 Most Valuable Global Brands for three consecutive years as the world’s first and only IoT ecosystem brand. Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 14 consecutive years. Its subsidiary Haier Smart Home is among the list of Global 500 of Fortune. To date, Haier Group owns three listed companies, and has seven global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, and the world's first scenario brand THREE WINGED BIRD, built the world's leading industrial Internet platform COSMOPlat. It has successfully incubated 5 unicorn companies and 90 gazelle companies. Moreover, Haier has deployed 10+N innovation ecosystems, 29 industrial parks, 122 manufacturing centers, and nearly 240,000 sales networks, reaching 160 countries and regions and serving 1 billion + user families around the world.

Haier Group is committed to working with its world-class ecosystem partners to continuously build a premium brand, scenario brand, and ecosystem brand, and to set up IoT ecosystems in clothing, food, accommodation, travel, health, elderly care, biomedicine and education, and to tailor personalized smart life for users around the globe.