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Haier Becomes the Only IoT Ecosystem Brand to get Recognized in Kantar BrandZ Top 100 List for Five Years in a Row

07-12 2023

-        Haier claimed the 59th place with a strong and consistent growth of brand performance worldwide

-   This achievement recognises Haier’s success and development across global markets for being a high-end consumer durable brand

National: Haier, the global leader in Home Appliances and the World’s Number 1 brand in Major Appliances, has been ranked amongst top 100 most valuable global brands for the fifth consecutive year. As the only IoT ecosystem brand in the world, Haier has claimed the 59th place in recognition of its strong growth and resilient brand performance in the year 2023.


As an authoritative brand ranking in the world, Kantar BrandZ provides valuable data for the assessment of global brands. The assessment combines rigorous financial analysis with extensive research on brands’ assets and quantifies the contributions that brands have made to enterprises’ financial performance. Haier’s commitment to meeting consumer needs, futuristic strategy across markets, innovating through a deeper understanding of industry demands and a sustainable marketing approach has helped Haier secure this achievement.

Mr. Satish NS, President, Haier India, expressed his delight at this recognition, stating, " We at Haier have always prioritised on bringing the best technology to our customer in India and around the globe. Today, we have built a strong connect with the customers while challenging the industry status-quo to provide cutting-edge appliances. This achievement is a testament to our position as a global leader, driven by our vision to deliver customer-inspired innovations on a global scale, and in India.”

Doreen Wang, Global Chair of Kantar BrandZ mentioned, “Faced with uncertain global market environments, Haier was able to create a new paradigm of ecosystem brands similar to a 'tropical rainforest', working together with the ecological partners to continuously create and innovate towards offering the best user experience. In 2023, Haier's brand performance further improved and ranked among the top 60 most valuable global brands in Kantar BrandZ, demonstrating the strong resilience and vitality of ecosystem brands.”


Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of the Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and World’s Number 1 Brand in major appliances for 14 consecutive years. Driven by the brand purpose of ‘Inspired Living,’ Haier India is committed to bring the best-in-segment products for customers, in line with its ‘Make in India, Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by the superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.


Founded in 1984, Haier Group is the world's leading provider of solutions for better living and digital transformation. Users have always been in the center of our businesses, we have built 10 R&D centers, 71 research institutes, 35 industrial parks, 138 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 14 consecutive years. Our global revenue reached RMB 350.6 billion and brand value reached RMB 512.3 billion.

The Group has four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. We have seven global high-end brands, including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, and have the world's first smart home Scenario Brand, SAN YI NIAO. We have built the world-leading industrial Internet platform COSMOPlat and the IoT health industry ecosystem INCAIER. Our entrepreneurial acceleration platform HCH has incubated 7 unicorn companies, 102 gazelle companies and 124 specialized and sophisticated "small giant" enterprises.

Being an iconic company in the real economy, Haier Group always focuses on the industries. We build a landscape of two pillars, smart living and industrial Internet. We build high-end brands, Scenario Brand and Ecosystem Brands. We are committed to technological innovation to deliver customized smart living for global users and successful digital transformation for corporate clients, and to endeavor for high-quality and sustainable economic and social development.


Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.