Amplifying the global partnership, Haier India is also a broadcasting partner of Roland-Garros on SonyLIV across connected TVs and mobile devices

Haier, the world’s number one major home appliances brand*, proudly returns to Paris as the Official Partner of Roland-Garros for the third consecutive year, globally reinforcing its leadership in the Sport-o-tainment space. This collaboration aims to further strengthen Haier’s connection with premium audiences, youth, and sports enthusiasts by aligning with their passion for global sporting events and aspirational lifestyles. Through this association, Haier continues to uphold its core values of innovation, high performance, and competitive spirit, ideals that closely align with the essence of Roland-Garros. Haier India is the broadcasting partner of Roland Garros on SonyLIV across both connected TVs and mobile devices, providing viewers an immersive experience and seamless access to the live action.

The partnership between Haier and the major international tennis tournaments springs from a deep sharing of values, such as elegance, precision and the quest for top-level performance. These are the very qualities that distinguish both world-class tennis champions and Haier’s connected solutions: which embody a seamless blend of cutting-edge technology, uncompromising excellence, and sophisticated style.

Commenting on the partnership, Mr NS Satish, President, Haier Appliances India said, "We are extremely proud and excited to continue our association with Roland-Garros – one of the most prestigious tournaments in the global sporting calendar. This collaboration is not just about brand visibility - it’s about aligning with a world-class platform that mirrors our core values of precision, performance, and elegance. As we deepen our sport-o-tainment strategy, Roland-Garros serves as a strategic touchpoint to connect meaningfully with premium and next-gen consumers who value both innovation and excellence. We are confident that this partnership will continue to fuel brand affinity, drive cultural relevance, and strengthen our leadership in a fast-evolving market landscape."

Over the years, Haier has strategically strengthened its unique Sport-O-Tainment marketing approach by forging strategic partnerships with major and popular sporting tournaments across the globe. Some of its successful collaborations include the TATA IPL, ICC Men’s Cricket World Cup, Champions Trophy, Roland-Garros 2023 and 2024, ATP, US Open, French Open, and Wimbledon. By expanding its associations across diverse sporting events, Haier has effectively connected with millions of passionate sports enthusiasts worldwide - establishing a bold and distinctive brand presence that sets it apart in the highly competitive consumer durables market.

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ABOUT HAIER INDIA

Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 16 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.

ABOUT HAIER GROUP 

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.

We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 16 consecutive years.

We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an "A+D+H" portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.

We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.

Media Contact

Ayushi Srivastava: ayushi.srivastava@haierindia.com | +91 8447171812

Anweshan Bose: anweshan.bose@2020msl.com | +91 9051858814