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Haier Invites Fans for a Dance Challenge with its Annual Global Fans Festival 3.0

12-17 2021


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  • The annual fans festival is an attempt by Haier to create a carnival for Haier’s online community and fans worldwide.

  • Fans will have to recreate the signature dance step to a peppy beat and 7 lucky dancers will win premium Haier appliances

  • More than 25 celebrity influencers including Dhanashree Chahal, Mrunal Panchal, Anirudh Sharma, Prakruti Mishra and many others, will join the festival

New Delhi, 17 December 2021: Haier, the global leader in home appliances & consumer electronics and the world’s number 1 brand in major appliances for 12 consecutive years*, is here to celebrate Global Fan Festival with its fans all over the world. This year’s theme of the Global Fan Festival is “Haier Inspired Higher Life”. The dance challenge will be kickstarted by key influencers on December 17,2021 and will last till December 25, 2021, with over 17 countries participating.

In India, Haier Global Fans Festival 2021 will be hosted on Instagram (@haierindia) led by a dance challenge inviting fans to dance out loud at the signature tune and perform the hook step followed by activating the “H” gesture, representing the brand identity and long vision & the ‘higher quality’. Celebrity influencers including Dhanashree Chahal, Mrunal Panchal, Anirudh Sharma, Prakruti Mishra and many others, will join in to kick start the campaign by performing the hook step and encouraging fans to join the celebration. People can join in and create their own variation of ‘Higher Life’ via Instagram Reels and post on their profiles for the whole world to see and 7 lucky winners will stand a chance to win premium Haier appliances.

Speaking on the festival, Mr. Satish NS, Senior Vice President, Sales and Marketing, Haier Appliances India said, “We are very excited as Haier Global Fans Festival is kicking off in India. With the festival, we aim to integrate our brand ethos in people’s year end celebrations with the help of an engaging, Instagram-led dance challenge. The idea is to associate Haier with the thought of higher life and incorporate a high-spirited brand presence amongst our audience. With the support of key online influencers, we are looking forward to a high-octane participation from India.”

Match the beats to Haier Global Fans Festival - 2021 and check out all the fun to participate here https://www.instagram.com/haierindia/

ABOUT HAIER INDIA

Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means the consumer can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

ABOUT HAIER GROUP

Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.

Revenue generated by the traditional economy: Haier Group’s global revenue in 2017 was US$ 37.2 billion, with year-on-year growth of 20%; total pre-tax profits exceeded US$ 4.62 billion, profits achieved year-on-year growth of 12.8%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.

MEDIA CONTACT: For more information, please contact:  

Shraddha Pareek | shraddha.pareek@2020msl.com 

Roger Rayappan | roger.rayappan@2020msl.com 

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