The annual fans festival is an attempt by Haier to create a carnival for Haier’s online community and fans worldwide.
Fans will have to recreate the signature dance step to a peppy beat and 7 lucky dancers will win premium Haier appliances
More than 25 celebrity influencers including Dhanashree Chahal, Mrunal Panchal, Anirudh Sharma, Prakruti Mishra and many others, will join the festival
New Delhi, 17 December 2021: Haier, the global leader in home appliances & consumer electronics and the world’s number 1 brand in major appliances for 12 consecutive years*, is here to celebrate Global Fan Festival with its fans all over the world. This year’s theme of the Global Fan Festival is “Haier Inspired Higher Life”. The dance challenge will be kickstarted by key influencers on December 17,2021 and will last till December 30th, 2021, with over 17 countries participating.
In India, Haier Global Fans Festival 2021 will be hosted on Instagram (@haierindia) led by a dance challenge inviting fans to dance out loud at the signature tune and perform the hook step followed by activating the “H” gesture, representing the brand identity and long vision & the ‘higher quality’. Celebrity influencers including Dhanashree Chahal, Mrunal Panchal, Anirudh Sharma, Prakruti Mishra and many others, will join in to kick start the campaign by performing the hook step and encouraging fans to join the celebration. People can join in and create their own variation of ‘Higher Life’ via Instagram Reels and post on their profiles for the whole world to see and 7 lucky winners will stand a chance to win premium Haier appliances.
Speaking on the festival, Mr. Satish NS, Senior Vice President, Sales and Marketing, Haier Appliances India said, “We are very excited as Haier Global Fans Festival is kicking off in India. With the festival, we aim to integrate our brand ethos in people’s year end celebrations with the help of an engaging, Instagram-led dance challenge. The idea is to associate Haier with the thought of higher life and incorporate a high-spirited brand presence amongst our audience. With the support of key online influencers, we are looking forward to a high-octane participation from India.”
Match the beats to Haier Global Fans Festival - 2021 and check out all the fun to participate here https://www.instagram.com/haierindia/
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