Haier Reaffirms Its Commitment Towards The ‘Make In India’ Initiative; Inaugurates Deep Freezer Factory At Pune Industrial Park

• The ceremony was held to announce the official opening of Haier’s Deep Freezer Factory at its industrial park in Pune

• Haier also announced 4 new SKUs in the commercial freezer segment to augment its fast-growing product range in the country

• Haier’s locally manufactured Deep Freezer range comes equipped with 5-star energy rating for more savings

National, 24 February 2022: Haier, the global leader in Home Appliances & Consumer Electronics and the World’s Number 1 brand in Major Appliances for 13 Consecutive Years today announced the inauguration of its new factory for Deep Freezer manufacturing at its first industrial park in Ranjangaon, Pune. With this development, Haier has strengthened its commitment towards the Central Government’s ‘Make in India’ initiative to boost local manufacturing by manufacturing premium and high-quality products to suit the requirements of Indian consumers.

Additionally, the investment will strengthen Haier’s position in India and scale up the annual production capacity of deep freezer products with superior quality to 5 lakh units. Haier has been strengthening its focus to producing premium products through local manufacturing in India. The new Deep Freezer factory will enable the brand to manufacture products that cater to the evolving needs of the local market. The expansion will likewise serve as an open door for better business partnerships, bringing about an expanded growth with increased local production and lesser imports of products.

At the inaugural event, Haier also announced the launch of 4 new SKUs in the commercial freezer segment - HFC-350DM5, HFC-588DM5- Hard top models & HFC-300GM5, HFC-400GM5 - Flat Glass top models, which come equipped with a 5-star rating for up to 50% energy savings and 5 side freezing for enhanced cooling efficiency.

Haier Group signed an MoU with the Government of Maharashtra in the year 2015 to invest INR 600 crore towards setting up its first industrial park in India, which was inaugurated in 2017. In line with Central Government’s ‘Make in India’ initiative, Haier has contributed significantly by making the Pune Industrial Park a hub for producing world-class, high-quality home appliances and consumer electronics across all major categories. Further, the company is also continuously strengthening its focus on Research & Development to enhance innovation and production excellence in the country, articulating the brand philosophy of ‘Inspired Living’.

Speaking on the occasion, Mr. Satish NS, President, Haier Appliances India said, “It is a moment of great pride for us to witness the expansion of our industrial park in Pune with the new Deep Freezer facility, which will enable us to enhance our local manufacturing prowess for both, commercial and home freezers segments. The inauguration of this factory will not just scale up our production capacity but will also help us in creating customised solutions specifically for the Indian market in a more time-efficient manner. This development will also decrease our dependence on imports and simultaneously increase exports from India in the near future.”

Haier India’s contribution to the deep freezers Industry in India

Haier India is front-ending a revolution in the deep freezers category, in response to an increased demand for modern home appliances and consumer durables, to suit the fast-evolving lifestyle of consumers.

Haier solutions in deep freezer products

·         Haier, in line with its commitment to manufacture energy-efficient appliances, has implemented 5-star energy rating for all the locally manufactured freezers.

·         5 side Freezing: 2X Freezing/Chilling capacity leading to 50% reduction of Pull-Down Time

·         Inside Metal Line to avoid damage to Cooling/Evaporator Coil, when defrosting

·         Three Layered Door and 70 mm PUF Insulation leading up to 100 hours cooling retention

Haier's commitment to consistently introduce India-centric innovative products that deliver on the promise of quality to its consumers is a true testament to the brand's continuing growth and success. In recent years, the company has made considerable investments to expand its extensive distribution and after-sales network across the country to better serve customers everywhere.

ABOUT HAIER INDIA

Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means the consumer can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

ABOUT HAIER GROUP

Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.

Revenue generated by the traditional economy: Haier Group’s global revenue in 2017 was US$ 37.2 billion, with year-on-year growth of 20%; total pre-tax profits exceeded US$ 4.62 billion, profits achieved year-on-year growth of 12.8%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end-users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.

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Roger Rayappan | roger.rayappan@2020msl.com |