Haier Expands Its Air Conditioner Range With The New Elegante Cool AC Series With 5 Star Energy Savings And Frost Self-Clean Technology

●      The all-new Haier Elegante Cool Air Conditioners offer an ISEER of 5.40 and come equipped with Triple Inverter Plus technology, resulting in more energy savings for the users

●      Powered by Haier's revolutionary Frost Self Clean technology, Haier’s entire inverter air conditioner range gives a complete indoor wet wash with just the press of a button on the remote control

●      With a 5400-watt cooling capacity, the new air conditioners are designed for optimum performance even at extreme temperatures of up to 60 degrees Celsius

National, 30 March 2022: Haier, the global leader in Home Appliances & Consumer Electronics and the World’s Number 1 brand in Major Appliances for 13 Consecutive Years* today unveiled its revolutionary 2022 line-up of Elegante Cool air conditioners that efficiently remove air pollutants and gently cool the ambient temperature of the room. Equipped with Haier’s iconic Frost Self Clean Technology, the Elegante Cool Air Conditioners are designed to give you air sterilization up to 99.9%**.

The new range of ACs comes with a high ISEER of 5.40 which results in better energy efficiency than a 5 star AC. With Haier Triple Inverter Plus Technology, users get optimal operational efficiency and can also ensure cost-effectiveness. Haier’s new Elegante Cool air conditioner series is the perfect cooling solution for consumers looking to buy a new AC this summer.

Speaking on the launch, Mr. Satish NS, President, Haier Appliances India said, “At Haier, we believe in designing products powered with innovative technologies that make our consumers' life simpler and more convenient. India experiences extreme weather conditions and especially the harsh summer season. Our new Elegante Cool 5 Star air conditioner not just ensures optimum cooling in extreme temperatures, but also takes care of cost-efficiency. We endeavor to usher in a range of new age of smart technologies in the white goods space and our Elegante Cool AC will deliver that and more.” He further added, “Through our enhanced local AC manufacturing capacity, we are fully geared to cater to the increasing consumer demand for air conditioners in India.”

Frost Self-Clean Technology

With the rising threat of air pollution, aggravating the spread of diseases, clean and healthy air has become a necessity and not a luxury in today's scenario. Understanding this need, Haier India has introduced Frost Self-Clean Technology in its entire inverter air conditioner range which offers 99.9% air sterilization. Through this technology, users can get a complete indoor wet wash with the press of a button, in the comfort of their homes. Once you activate the Self Clean feature, a frost is formed on the AC's evaporator which traps all the dust present on the coil. After some time, the frost melts and washes out all the dirt in the form of water out of the drainpipe. Through this, users can get an actual indoor wet wash and breathe clean & healthy air.

High ISEER of 5.40 for more energy savings

Haier’s Elegante Cool ACs come with a high ISEER of 5.40, which helps in delivering better energy efficiency and savings than a 5-star air conditioner.

Extreme cooling capacity at extreme temperature

The new air conditioners come with a cooling capacity of 5400 watts to provide optimum cooling even at extreme temperatures of up to 60 degrees Celsius.

Easy Convertible - 5 in 1

Elegante Cool 5 Star AC also comes with 5 in 1 Easy convertible feature that allows the user to reduce the AC's tonnage capacity from 1.6 Ton to a minimum of 0.8 Ton. This unique feature can be activated with just a press of the ECO button on the remote. This will help the users to choose the tonnage of the AC as per their requirement, resulting in more energy savings.

Triple Inverter Plus

This technology helps in delivering up to 65% energy savings to the users. Compared to conventional inverter technology, Haier Triple Inverter Plus integrates TLFM inverter control, PID inverter control, and A-PAM inverter control to achieve smart control of the air conditioner to maximize comfort, reliability, and efficiency.

Haier India’s commitment to producing innovative products for Indian consumers has remained at the core of the business and the brand has constantly evolved to meet the consumer demands for inspired living. Haier’s Elegante Cool ACs are being manufactured at its state-of-the-art Industrial Park in Ranjangaon, Pune. The manufacturing facility has continued to evolve for the brand to innovate for Indian customers through the R&D and manufacturing of premium and high-end products such as front load Washing Machines, big capacity Bottom & Top Mount Refrigerators, large-screen Android LEDs, and inverter air conditioners. 

Haier is launching 10 new models in its Elegante Cool air conditioners line-up, available pan India at an MRP ranging from INR 33,990 up to INR 79,990. Moreover, the new Air Conditioners come with a warranty of 12 years on the compressor, along with a 5 years comprehensive warranty.

Consumers buying Haier air conditioners this summer season will be eligible for attractive offers such as 12.5% cash back or up to INR 3,500, easy EMI options with EMIs starting as low as INR 2022. 

ABOUT HAIER INDIA

Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means the consumer can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

ABOUT HAIER GROUP

Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.

Revenue generated by the traditional economy: Haier Group’s global revenue in 2017 was US$ 37.2 billion, with year-on-year growth of 20%; total pre-tax profits exceeded US$ 4.62 billion, profits achieved year-on-year growth of 12.8%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.

*According to the Euromonitor ranking 2022

**Haier Frost Self clean Technology provides 99.9% Sterilization which is certified by Texcell

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Roger Rayappan | roger.rayappan@2020msl.com |

Shraddha Pareek | shraddha.pareek@2020msl.com |