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Haier India Augments Its Home Entertainment Segment With The New OLED PRO TV In India; A Dream Screen For Entertainment

03-10 2022

-Haier's latest Android OLED TV comes with Dolby Atmos, Dolby Vision and far-field voice technology offer an exceptionally immersive visual experience  

-Available in 165 cm (65-inch) screen size, the new Haier OLED flaunts a stunning, ultra-slim (4.9 mm) bezel-less design, making it aesthetically the perfect smart hub for modern homes

India, March 10, 2022: Haier, the global leader in home appliances & consumer electronics and the world's number 1 brand in major appliances for 13 consecutive years* has launched its new ultra-slim 4.9 mm OLED TV in India to offer consumers a true entertainment experience with exquisite metal-bezel-less design, and striking picture quality for a more immersive viewing experience for consumers. Furthermore, Haier's new Android-powered OLED TV comes equipped with far-field voice assistance for enhanced hands-free control.

A more immersive and responsive entertainment experience with the most spectacular visuals

With millions of self-illuminating pixels and 4K resolution, Haier's new OLED TV is designed to deliver exceptionally realistic pictures with the deepest pure blacks. It comes power-packed with several features to make it a suitable product for binge-watching and more, with the core focus on user experience.

Display and picture quality

The new Haier OLED TV is designed to bring alive natural colors and present spectacular picture quality, bringing an immersive viewing experience. The pure black color of the display is close to the extreme night, which makes the subject of the picture more vivid and bright. The rich shading details along with intense contrast details enable a dazzling picture quality with myriad colors coming alive in their truest form.

The new OLED TV comes with an added advantage of Dolby Vision® - an advanced imaging technology that combines High Dynamic Range (HDR) with Wide Color Gamut capabilities. Filmmakers and creators use powerful cameras and specialized production techniques to make entertainment come alive in Dolby Vision®. With Haier OLED TV, consumers can enjoy this feature from the comfort of their homes!

Haier 4K HDR OLED TV highlights the minutest of details, giving users a visual feast brought by the 3840X2160 pixels. HDR (High dynamic range) also enhances the brightness without losing the dark details, further intensifying the contrast and making the display more expressive.

H65S9UG-right perspective

Spectacular sound system and assistance

Not only does Haier's OLED TV have a stunning visual quality, but it also comes equipped with Dolby Atmos® for a supremely immersive sound and audio experience. Dolby Atmos® enables the users to enjoy a premium entertainment experience with the incomparable surround sound that directors and sound mixers use for the best-in-class entertainment.

With hands-free voice control, there is no need for a remote control anymore. Just use the far-field voice assistance and quickly browse through 500,000+ movies and shows, get recommendations to match your mood, control your home’s smart devices, and much more.

Commenting on the launch, Mr. Satish NS, President, Haier Appliances India said, “At Haier India, we are continually striving to make a positive difference in people's lives through best-in-class innovation that suits the evolving lifestyle of Indian consumers. This launch is yet another example and evidence of our commitment to Haier’s brand philosophy of ‘Inspired Living’. The new Haier OLED TV is designed to elevate user experience through its latest features and a stylish bezel-less design. We will continue to strive for excellence and user-inspired innovation across our entire product range to better meet the needs of the Indian market.”

Furthermore, the new OLED TV’s Android operating system allows users to dive into Google Play Store’s vast library of all popular entertainment apps to access their favourite movies, shows, sports, news, games, and more.

Gaming Wizard

To bring entertainment to life, Haier’s new OLED TV provides the best experience for gaming, with quick responsiveness and a 120 Hz screen that makes every frame incredibly crisp. MEMC (Motion Estimation, Motion Compensation) significantly improves picture clarity, reduces motion jitter, and reduces picture tailing and ghosting. This is the ultimate TV for game life! The HDMI 2.1 (3 ports) provides dynamic HDR, VRR, ALLM, and eARC support, as well as smooth high-speed motion pictures and video content.

Other highlights

·Users can go from phone, tablet, or laptop to TV in an instant. With Chromecast built-in, one can cast all their favorite movies, shows, apps, games, and more, directly to the TV

·OLED can accurately represent the colors of late-night, starlight, and Martian soil that are difficult to achieve with other LED TVs – enhancing the immersive experience with an ultra-wide angle of view

·OLED emits fewer blue rays than LCD, and it is comfortable to watch for a longer duration. OLED has low blue light and no flicker, and its eye health characteristics

Haier is enhancing the reality of smart home goods as a desirable utility rather than a luxury. Haier's new OLED TV, in keeping with its varied line of smart devices, bolsters its goal of transforming modern Indian contemporary homes and providing a connected living experience for its customers.

The new Haier OLED TV 65S9UG will be available at select retail stores pan India at an introductory price of INR 2,39,990.


Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means the consumer can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.


Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.

Revenue generated by the traditional economy: Haier Group’s global revenue in 2017 was US$ 37.2 billion, with year-on-year growth of 20%; total pre-tax profits exceeded US$ 4.62 billion, profits achieved year-on-year growth of 12.8%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.

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