Haier India Celebrates a Christmas That Belongs to Everyone with #Christmasisforeveryone

Haier Appliances India, the No.1 global major appliances brand for 16 consecutive years, brings the spirit of the season alive with its AI-led Christmas campaign, #Christmasisforeveryone. Rooted in the belief that Christmas is for everyone, the campaign celebrates how happiness and the festive spirit quietly find their way into homes and hearts, often when we least expect it. By celebrating the joy and togetherness of the season, Haier reimagines Christmas as a feeling that truly belongs to everyone.

Taking creativity a notch higher, this year’s campaign is an AI-driven film, demonstrating how advanced technology can bring imaginative and emotional storytelling and festive magic to life like never before.

Haier’s AI-led festive film - #Christmasisforeveryone, gently reminds viewers of a simple truth: when you believe in the magic of Christmas, it always finds its way to you. Rooted in warmth, wonder, and optimism, the story unfolds through an unexpected protagonist—a humble Christmas cookie. What begins as a small, ordinary moment soon transforms into a magical journey that transcends species, spaces, and worlds.

The film opens in a cozy Christmas home, where a playful squirrel steals the cookie, setting off a chain of enchanting events. Carried to the squirrel’s own festive celebration on a tree branch, the cookie then tumbles into the ocean, becoming part of an underwater Christmas party, passed along by a fish and joyfully propelled by a dolphin leaping across the waves.

In a seamless transition between worlds, the dolphin tosses the cookie to a bird in mid-air, which flies back to the city and gently returns it to the very children who had wished for it—bringing the story full circle and turning belief into reality.

Through visually rich, AI-powered storytelling, the film celebrates how the magic of Christmas touches every life, not just humans but all living beings, spreading joy in quiet, hopeful ways. At the same time, it subtly reflects Haier’s futuristic brand philosophy, showing how AI can enhance emotion, creativity, and human connection without overshadowing the story.

With its gentle pacing and magical realism, the film is a reminder that Christmas magic flows freely across land, sea, sky, and hearts, finding its way to those who believe.

Built on its brand philosophy, ‘More Creation, More Possibilities’, Haier is celebrating a future where innovation brings joy and connection into everyday life. Through #Christmasisforeveryone, the brand shows how thoughtful, simple moments can spark happiness and create warmth, reflecting Haier’s commitment to enhancing the quality of life for families.

By transforming everyday gestures into meaningful celebrations, the campaign inspires everyone to embrace the festive spirit in their homes, demonstrating that joy, care and togetherness are possibilities that can touch everyone, everywhere.

The campaign video is now live on Haier India’s social media channels, click to watch: https://www.instagram.com/reel/DSrBTYgj4B9/?igsh=MWh2dDQ3c2diYTdmOA==

ABOUT HAIER INDIA

Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 16 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.

ABOUT HAIER GROUP

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.

We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 16 consecutive years.

We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an "A+D+H" portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.

We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.