Haier India Expands Its Entertainment Footprint as Official Appliance Partner of Telugu Blockbuster Mana Shankara Vara Prasad Garu

Mana Shankara Vara Prasad Garu brings together a stellar ensemble cast featuring Megastar Chiranjeevi, Nayanthara and Venkatesh Daggubati is slated for a grand theatrical release on January 12, 2026. Haier’s branding takes centre stage from the very first consumer touchpoint, with a prominent presence in the trailer unveiled on January 4, ensuring strong visibility and reinforcing the brand’s seamless integration into this much-anticipated cinematic experience.

As the Official Appliance Partner, Haier brings its Lumiere refrigerator and Mini LED television to life on the Telugu big screen, seamlessly integrated into the film’s narrative and reinforcing the brand’s presence in home settings that audiences naturally relate to. These appearances do more than showcase products; they capture the rhythm of modern Indian living, where innovation, comfort and style coexist effortlessly. By becoming part of the narrative, Haier moves beyond visibility to meaningful connection, allowing viewers to experience the brand as a reflection of contemporary lifestyles and aspirations.

This collaboration marks a new milestone in Haier India’s brand journey. By partnering with high-impact regional cinema that commands massive fan engagement and cross-generational appeal, Haier strengthens its cultural relevance in South India while reinforcing its pan-India presence. Through its growing presence in the film ecosystem, Haier India is redefining brand engagement, moving beyond functional leadership to become an integral part of the stories, aspirations and everyday moments that matter most to consumers.

ABOUT HAIER INDIA

Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 15 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.

ABOUT HAIER GROUP

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.

We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 15 consecutive years.

We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an "A+D+H" portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.

We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.