Home About Haier News Room Haier India Intro...

Haier India Introduces ‘Airfresh’ Top-Load Washing Machine Series with Revolutionary Ultra Fresh Air Tech

09-03 2024

Ultra Fresh-02

-Haier India becomes the first-ever brand to bring Ultra Fresh Air Technology to Top-Load Washing Machines

-The  Ultra Fresh Air technology ensures the best care for fabrics which prevents odors and bacterial build-up

-The all-new Haier 316 Top-Load Washing Machine series is an upgraded version of the 306 series, featuring an 8kg capacity

India, 3rd  August: Haier Appliances India, the No.1 global major appliances brand for 15 consecutive years, has announced the launch of its latest 316 Top-Load Washing Machine series featuring cutting-edge Ultra Fresh Air Technology. The new 'Airfresh' series is an upgraded version of the 306 series and offers a perfect combination of stylish design and functionality, making the laundry experience simpler and more hassle-free than ever before for consumers. With this latest launch, Haier India introduces its first Top-Load Washing Machine Series featuring revolutionary Ultra Fresh Air Technology with an 8kg capacity. This innovative series is specifically designed for larger households, providing a superior laundry experience.

Leaving washed clothes in the washing machine, especially during the monsoon season, can lead to bacteria growth and unpleasant odors. With the launch of the new ‘Airfresh’ series with Ultra-Fresh Air technology, Haier India aims to tackle this common issue faced by Indian households. The Ultra Fresh Air Technology ensures that clothes remain fresh and odor-free for up to 8 hours, even when you're busy with chores or work. The Haier 316 series top-load washing machine automatically runs a 6-minute wash cycle at intervals of every 54 minutes to significantly reduce the chances of odor and bacteria formation, ensuring a hassle-free laundry experience.  

Additionally, the washing machines feature advanced technologies such as the Oceanus Drum, Magic Filter, Soft Closing Door, Air Dry, and Near-Zero Pressure Technology, making them an all-rounder and a must-have for Indian households, especially during the monsoon season.

Commenting on the launch of the new innovative washing machines, Mr. NS Satish, President, Haier Appliances India said, “At Haier India, we are immensely proud to introduce our new ‘Airfresh’ series of Top-Load Washing Machines, packed with innovative and advanced technology that make the laundry experience simpler and more hassle-free than ever before. With this new series, we aim to solve one of the biggest laundry issues faced by consumers who juggle between household chores and work. The standout feature of these washing machines is their ability to keep clothes fresh and odor-free with advanced Ultra Fresh Air Technology, even if they are left in the machine for hours or overnight. This new launch aligns perfectly with our philosophy of making consumers' lives smarter, more comfortable, and convenient.”

Haier ‘Airfresh’ Top-Load Washing Machine Series Key Functionalities:

Equips a Dedicated Ultra-Fresh Air Button

The all-new Haier washing machines include a dedicated DIY button to activate the Ultra Fresh Air Technology, which effectively eliminates post-wash odors and keeps your clothes fresh. This technology ensures consistent airflow within the drum during the wash cycle, controlling moisture retention and keeping clothes fresh and odor-free for up to 8 hours.

For those times when you forget clothes in the machine, the Ultra Fresh Air Technology automatically activates every 54 minutes for 6 minutes, circulating fresh air to prevent odors and bacterial formation. With this innovative feature, you can enjoy cleaner, fresher clothes after every wash.

Air-Dry Feature Eliminates Excess Moisture

The Air-Dry feature efficiently removes excess moisture from your clothes, ensuring they come out drier and fresher after every wash. This innovative feature enhances the drying process, reducing drying time and helping to maintain the quality of your garments.

A Unique Oceanus Drum Design

The 'Airfresh' series features a unique drum design that prioritizes fabric care through a gentle yet effective washing process. With its smooth and seamless Oceanus wave pattern, the drum delicately agitates clothes, offering tender care while minimizing wear and tear on fabrics. This innovative design ensures thorough cleaning while helping your clothes stay in excellent condition for longer.

Magic Filter Captures Every Lint and Dirt

It features a magic filter that effectively captures lint and dirt, keeping both your laundry and washing machine clean. This advanced filtration system enhances washing performance and prolongs the appliance's lifespan, ensuring you have fresh, spotless clothes every time.

Equips Soft Closing Door for Convenience

The all-new Haier 'Airfresh' washing machine series caters to various laundry needs with a Soft Closing Door that enhances convenience and safety by preventing accidental slams and reducing noise during operation.

Packs Attractive Colorful Control Film

The washing machine features an attractive, colorful control panel with vibrant, easy-to-read graphics and intuitive icons. Made from durable, moisture-resistant materials, the washing machine  combines functionality with modern aesthetics, making the laundry experience more seamless and user-friendly.

Features Near-Zero Pressure Technology

For high-rise buildings and households with low water pressure, the new Haier washing machines provide an optimal solution for achieving the perfect wash. Equipped with advanced Near-Zero Pressure technology, these machines operate efficiently at water pressures as low as 0.01 MPa, ensuring effective cleaning performance regardless of water supply conditions.

Price, Warranty & Availability:

MODEL NO.

CAPACITY

MRP

MOP

316 series

8 Kg

INR 28,000

INR 20,900

With the newly launched ‘Airfresh’ series Top-Load Washing Machines, Haier India offers a 3-year comprehensive warranty, along with a 12 year warranty specifically for the motor

.ABOUT HAIER INDIA

Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 15 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.

ABOUT HAIER GROUP

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.

We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 15 consecutive years.

We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an "A+D+H" portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.

We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.

Copyright ©2011-2024 Haier Inc.All rights reserved