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Haier India introduces the 306 Washing Machines Series, with the industry-first Ultra Fresh Air feature for extended clothes freshness

10-13 2023

-          Haier continues to bring customer inspired product innovations with the launch of 306 series washing machines

-          The industry-first Ultra Fresh Air feature can keep clothes fresh after each cycle

-          The new model also comes with other leading features like Near Zero Pressure, Anti-Bacterial Pulsator, Auto Restart, Oceanus wave drum, and Quick Wash




Haier Appliances India (Haier India), the global leader in Home Appliances and the World’s Number 1 brand in Major Appliances for 14 consecutive years, today announced the launch of its new range of washing machines in India. The 306 series of washing machines come with industry-first feature – Ultra Fresh Air to keep the freshness of clothes after each cycle. The top load 306 series washing machines are a class-apart model introduced by Haier to address consumer needs in fabric care and smart washing.

 

The 306 series of laundry solutions that provide premium wash and fabric care with new-age technologies at an affordable starting price of INR 21,900/- available across retail stores. Haier’s commitment to meet their goal of promoting ‘Inspired Living,’ has been at the core of product innovation. This strategic launch comes ahead of the Indian festive season when Indian households will be upgrading their appliances. When outdoor activities and strenuous celebrations lead to stains, sweat, grime and accumulation of dirt, a premium washing machine can be the perfect solution to fabric woes. The 306 series of washing machines give the peace of mind to the Indian consumers around fabric care, hygiene, and efficiency with machine wash.

 

Speaking on the launch, Mr. NS Satish, President, Haier Appliances India said, “We are excited to announce the arrival of our latest washing machines under the 306 series in India, just in time for the festive season. With a deep commitment to excellence, Haier continues to set the standard for innovation and convenience in home appliances. The new range of washing machines boasts premium cloth care features, promising to make the laundry experience as delightful as the festivities themselves. We invite Indian customers to embrace this season with open arms and fresh, clean clothes, courtesy of Haier. We are confident that the new range will further enhance consumer lifestyles and will witness strong adoption across the country.”

 

The smart top-load washing machines come with an elegant soft closing door for added safety while shutting the door of the washing machine. The 306 series is loaded with innovative features like –

 

Ultra-Fresh Air and superior hygiene

Haier’s latest 306 series of washing machines deal with odor in clothes after a wash, very efficiently. With the Ultra Fresh Air technology, the washing machine ensures a consistent air flow within the drum during a washing cycle to control moisture retention in clothes. The Anti-Bacterial Pulsator also ensures a sanitary wash every time as it prohibits bacterial breeding on the fabric surface. These features ensure that the clothes are ready to wear, the unique drum movement coupled with Ultra Fresh Air technology ensures that clothes are not produce an odor.

 

Oceanus wave Drum

The Haier 306 series washing machines come with a unique drum design for optimal fabric care. Smooth and seamless Oceanus wave that provides clothes with the utmost tender care.

 

Near-Zero Pressure Technology

For high-rises and households with low water pressure, the 306 series washing machines are the perfect solution for ensuring the perfect wash. With the cutting-edge Near-Zero Pressure feature, the newly launched Haier washing machines can function optimally even at 0.01 Mpa water pressure.

 

Smart Fuzzy Logic

Haier brings in the next edge of smart features in home appliances with the Fuzzy Logic in 306 series washing machines. The Fuzzy Logic checks for the extent of dirt and grease, the amount of soap and water to add, direction of spin, and so on. The machine re-balances washing load to ensure correct spinning. With a powerful Quick Wash feature, a family can be done with their everyday load of clothes in just 15 minutes.

 

Auto Re-Start

Haier washing machine's Auto Restart Function ensures resumption of washing process right from where it was interrupted at the time of the fist cycle of wash. This is features bring in a great level of convenience for contemporary householders in India who are in a quick, on-the-go lifestyle and cannot afford to stay on top of the washing machine once the wash cycles start.

 

This launch of Haier's innovative 306 series of washing machine mark a significant milestone in the world of home appliances. With its cutting-edge technology, user-friendly features, and commitment to consumers, Haier continues to lead the industry in providing solutions that simplify and enhance daily lives.

 

Price and Warranty

 

MODEL

MRP (starting price)

306 series

INR 21,900/- onwards


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