
Haier Appliances India, world’s No.1 major appliances brand for 17th consecutive years, brings next-level entertainment home with the launch of the Haier H5E Series 4K Ultra HD Smart Google TV on Flipkart, India’s homegrown e-commerce marketplace. The new series is engineered to deliver an immersive entertainment experience, combining sharp 4K Ultra HD visuals on a bezel-less screen, powerful Dolby Audio sound, and seamless smart functionality, all at highly competitive price points.
The Haier H5E Series 4K Ultra HD Smart Google TV will be available in 108cm (43), 127cm (50), 139cm (55) and 164cm (65) screen sizes, with the 108cm (43) priced at INR 25,990, the 127cm (50) at INR 32,990, the 139cm (55) at INR 38,990, and the 164cm (65) at INR 57,990. The series launched on 14th January 2026, timed strategically with Flipkart’s Republic Day Sale to ensure maximum reach and accessibility for Indian consumers.
Built around 4K Ultra HD resolution, the H5E Series delivers enhanced clarity, richer colors, and improved contrast across movies, sports, and streaming content. The bezel-less screen design maximises screen space, creating a more expansive and uninterrupted viewing experience. Powered by Google TV, the series brings together apps, shows, and personalized recommendations in one intuitive interface, with features such as For You, Watchlist, and Kids Mode for easy content discovery and family-friendly viewing. Backed by a 2GB RAM and 32GB internal storage, the H5E Series ensures smooth performance, faster navigation, and ample space for apps and content.
On the audio front, the H5E Series delivers a dynamic sound experience with Dolby Audio and Surround Sound, powered by 20W down-firing stereo speakers. Multiple sound modes and audio enhancements ensure clearer dialogue, impactful sound. Designed for modern connected homes, the series offers strong connectivity options including dual-band Wi-Fi, Bluetooth 5.1, multiple HDMI ports, and USB support, making it easy to connect gaming consoles, soundbars, and streaming devices.
Commenting on the launch, Mr. NS Satish, President, Haier Appliances India, said, “At Haier India, our priority is to understand the evolving needs of Indian consumers and deliver solutions that make home entertainment more meaningful. With the launch of the H5E Series, we are strengthening our leadership in the smart TV market, making high-quality, user-friendly technology accessible to a wider audience. Partnering with Flipkart for the Republic Day Sale enables us to reach families and young consumers effectively, supporting our broader goal of bringing reliable and feature-rich entertainment to every Indian home.”
Rakesh Krishnan, Vice President, Large Appliances at Flipkart, said,“The launch of the Haier H5E Series on Flipkart is about more than just specs - it’s about elevating the way India experiences entertainment. By combining Haier's sleek design and smart tech with our commitment to value, we are making premium home cinema accessible to every household. Especially as we head into the Republic Day Sale, Flipkart remains the ultimate destination for consumers looking to upgrade their homes with trusted brands, unbeatable value, and a seamless shopping experience.”
The H5E Series reinforces Haier’s commitment to delivering advanced technology, thoughtful design, and exceptional value to Indian consumers, strengthening the brand’s presence in the rapidly evolving home entertainment landscape. With this series, Haier continues to expand access to high-quality home entertainment accessible across households across India.
Top Features and Specifications
Crisp 4K Ultra HD Picture Quality
The H5E Series 4K Ultra HD Smart Google TV delivers sharp, detailed visuals with true 4K resolution and HDR10 support. This means customers enjoy clearer images, better contrast, and more lifelike colors whether they are watching movies, live sports, or everyday television.
Personalized Entertainment with Google TV
Google TV brings all streaming apps together in one interface and offers personalized recommendations through the For You section. Watchlist and Kids Mode make it easier for users to track what they want to watch and create a safe, curated viewing experience for children.
Wider Viewing for Shared Entertainment
With a 178° wide viewing angle, the picture remains consistent even when viewed from the side. This allows everyone in the room to enjoy the same visual quality, making family viewing and social gatherings more comfortable and enjoyable.
Fluid Motion for Fast-Paced Scenes
MEMC (Motion Estimation, Motion Compensation) adds extra frames between the original frames to make fast-moving visuals smoother. This reduces motion blur, minimizes judder in action sequences and prevents stutter during sports, gaming or rapid camera pans, ensuring more fluid and enjoyable viewing experience.
Picture Modes That Adapt to Your Content
The seven multi picture modes allow users to customize the screen based on what they are watching. This ensures movies look cinematic, sports feel dynamic, and regular TV content appears balanced without needing manual adjustments each time.
Immersive Sound That Enhances Every Scene
The 20W down-firing stereo speakers combined with Dolby Audio and surround sound deliver clearer dialogue and richer sound. Customers benefit from an immersive audio experience that makes movies more engaging, music fuller, and everyday viewing more enjoyable without needing external speakers.
Sound Tuned to Personal Preferences
With seven sound modes and an in-built sound equalizer, users can adjust audio output to match different content and personal listening preferences. This ensures better clarity for news, deeper bass for movies, and balanced sound for music and gaming.
Smooth and Reliable Smart TV Performance
Powered by 2GB RAM and 32GB internal storage, the H5E Series offers faster app launches and smoother navigation. Customers experience less lag, easier multitasking, and enough storage to download their favorite apps without worry.
Strong and Stable Connectivity
Dual band Wi Fi support on both 2.4GHz and 5GHz ensures faster and more stable streaming, even in homes with multiple connected devices. Bluetooth 5.1 allows easy pairing with headphones, speakers, and other accessories for added convenience.
Flexible Connectivity for All Your Devices
With four HDMI ports and two USB ports, customers can connect gaming consoles, soundbars, set top boxes, and storage devices simultaneously. This reduces the need to constantly plug and unplug devices and makes the TV a true entertainment hub.
ABOUT HAIER INDIA
Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 16 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.
ABOUT HAIER GROUP
Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.
We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 15 consecutive years.
We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an "A+D+H" portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.
We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.