Haier India Once Again Joins Hands with JioHotstar as ‘Associate Partner’ for Wimbledon, the Biggest Global Tennis Tournament of the Year

Haier Appliances India, the No.1 global major appliances brand for 17 consecutive years, continues its association as the ‘Associate Partner’ on JioHotstar for the exclusive streaming of Wimbledon in India, the biggest tennis spectacle of the calendar year. This association marks Haier’s third consecutive partnership with JioHotstar to rope in premium sports enthusiasts across the globe, as its circle of influence. Tennis, with its global appeal and elite fan base, perfectly complements Haier’s vision of delivering premium experiences. As each serve can have multiple outcomes and each hit delivers a new result, the sport closely resonates with Haier’s motto of ‘More Creation, More Possibilities’.

With its unique Sport-o-Tainment strategy, Haier India has strategically leveraged the rising influence of sports in the country to connect organically with younger, premium audiences over the years. Ensuring meaningful connections with consumers has been a key element of expanding its base across markets for Haier while highlighting commitment to customers. Combining the thrill of tennis and its premium reach, Haier is set to make waves with a niche audience which closely follows the tournament.

Commenting on the partnership, Mr. NS Satish, CEO, Haier Appliances India, said, "At Haier India, we view sports as a powerful platform to create meaningful consumer experiences that extend beyond our products. Our renewed partnership with JioHotstar for the streaming of Wimbledon reflects this commitment, enabling us to connect with a premium, digitally savvy audience through one of the world's most prestigious premier tennis tournament. As part of our Sport-o-Tainment strategy, we are leveraging the power of world-class sports to strengthen brand affinity and foster deeper consumer engagement. This collaboration reinforces Haier's position as an innovation-led lifestyle brand while bringing the excitement of Wimbledon closer to millions of Indian consumers."

Commenting on the partnership, Mr. Anup Govindan, Head of Revenue, JioStar, Sports, said: “We are thrilled to have Haier continuing its partnership for Wimbledon on JioHotstar for the third consecutive year. Arguably the crown jewel of the Grand Slams, Wimbledon is a global spectacle that transcends sport, steeped in unmatched tradition, that naturally draws a highly engaged, premium audience year after year. By bringing together the unparalleled prestige of the hallowed grass-courts and our exceptional digital reach, this sustained collaboration is a testament to the immense value we drive for both our viewers and Haier.”

Over the years, Haier has strengthened its unique Sport-O-Tainment strategy by forging partnerships with some of the world's most celebrated sporting properties including the TATA IPL, ICC Men’s Cricket World Cup, Champions Trophy, Roland-Garros, ATP, US Open and French Open. These associations have enabled the brand to engage millions of passionate sports fans while reinforcing its premium positioning across markets. As one of the only consumer durables brands consistently investing in marquee sporting events, Haier continues to strengthen its differentiated presence in the industry. Building on this momentum, Haier India will continue to expand its Sport-o-Tainment portfolio through strategic sporting partnerships that deepen consumer engagement and strengthen brand relevance.

ABOUT HAIER INDIA

Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 16 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.

ABOUT HAIER GROUP

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.

We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 16 consecutive years.

We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an "A+D+H" portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.

We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.