Haier India Partners with Bigg Boss Hindi Season 19 on JioHotstar

Haier Appliances India, the No.1 global major appliances brand for 16 consecutive years, steps into the Bigg Boss house as the Associate Sponsor of the much-anticipated Season 19 of Bigg Boss Hindi. This partnership is a strategic brand play to connect with millions of Indian households through one of the country’s biggest and most iconic reality shows.

As part of this association, Haier’s premium innovations including the Haier Lumiere Refrigerator and Haier LED TVs will take center stage within the Bigg Boss house. With the brand’s presence showcased prominently throughout the season, Haier becomes an integral part of the daily lives of millions of viewers. Leveraging Bigg Boss’s massive reach across television and digital platforms, this strategic collaboration underscores Haier’s commitment to redefining everyday living through smart innovation, inspired living, and technology that truly resonates with the modern Indian consumer.

Commenting on the launch, Mr. NS Satish, President, Haier Appliances India, said, “We are delighted to be part of Bigg Boss Hindi Season 19, one of India’s most loved and widely watched reality shows. At Haier, our constant endeavor has been to bring innovation and smart living solutions that seamlessly blend into the daily lives of consumers. With the integration of our Lumiere Refrigerator and LED TVs inside the Bigg Boss house, we see a great opportunity to showcase our innovation-led product portfolio in a natural, relatable environment. Over the years, our associations with marquee properties like Bigg Boss have delivered strong engagement and visibility, and this season presents yet another chance to strengthen our connection with millions of Indian households. We are confident that Bigg Boss Hindi will serve as a high impact platform to amplify our brand message, fuel deeper consumer engagement and further solidify Haier’s position as a leader in smart living solutions across India.”

Bigg Boss Hindi, renowned for its entertainment value and cultural relevance, serves as a powerful platform for Haier to enhance visibility and deepen connections with diverse audiences nationwide. By showcasing its latest offerings in a setting that mirrors how consumers live, Haier will once again showcase its leadership in smart living and its vision to redefine premium homes in India.

ABOUT HAIER INDIA

Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 16 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.

ABOUT HAIER GROUP

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.

We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 16 consecutive years.

We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an "A+D+H" portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.

We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.

Media Contact

Ayushi Srivastava: ayushi.srivastava@haierindia.com 

Anweshan Bose: anweshan.bose@2020msl.com | +91 9051858814