Haier India Partners with Bigg Boss Telugu Season 9 for 6th Consecutive Year to Strengthen Regional Consumer Engagement

As part of this collaboration, Haier will feature its latest range of LED TVs, refrigerators, and air conditioners within the Bigg Boss Telugu house, embodying the brand’s ethos of “More Creation, More Possibilities.” Through seamless in-show integration, Haier will spotlight its advanced AI- powered technology, innovative features and premium design, bringing its story of innovation and quality directly into the homes of viewers.

Haier will bring an interactive edge to the show by featuring its innovative washing machines in a specially designed in-house task. This activation will showcase Haier’s cutting-edge laundry technology while reinforcing the brand’s commitment to making everyday chores smarter and more efficient. By creating engaging and memorable moments, Haier aims to deepen its emotional connect with both contestants and viewers alike.

Commenting on the partnership, Mr. NS Satish, President of Haier Appliances India,stated, "Our previous collaboration with Bigg Boss Telugu was highly successful, and we are excited to build on that momentum with this renewed partnership. As one of the most influential platforms in the region, the show enables us to engage with millions of households viewers in the most relatable and entertaining way. This integration provides a powerful opportunity to demonstrate how Haier’s innovative appliances seamlessly complement modern lifestyles, whether it’s immersive entertainment through our LED TVs, ultimate comfort with our ACs, smart convenience with our Washing Machines or long-lasting freshness from our advanced refrigerators. We remain deeply committed to strengthening our connection with regional consumers by delivering meaningful experiences and redefining everyday living through innovation.”

With the festive season on the horizon, Haier is well-positioned to strengthen its brand presence and deepenr consumer preference across product categories. The partnership with Bigg Boss Telugu offers a powerful platform to engage audiences across Telugu-speaking markets. As the show unfolds its captivating blend of entertainment, drama, and unexpected twists, Haier’s presence will resonate strongly throughout the season.

ABOUT HAIER INDIA

Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 16 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.

ABOUT HAIER GROUP

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.

We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 16 consecutive years.

We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an "A+D+H" portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.

We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.