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Haier India expands its Direct Cool Range with Phoenix, A Premium Glass Door Series of Refrigerators with Modern Designs

06-18 2024


New Delhi, March, 2024: Haier Appliances India, the No.1 global major appliances brand for 15 consecutive years, continues its legacy of innovation in the direct cool range with the introduction of Phoenix - a series of premium glass door refrigerators. Being the industry’s only brand to offer widest range of Direct Cool Glass Door refrigerators, Haier’s new range sports a sleek and premium glass design, adding a touch of sophistication to any kitchen space. The new refrigerators come in 185 Lts and 190 Lts and will be available across all leading retail channels.

The newly launched refrigerators are crafted to seamlessly blend style with functionality, catering to the needs of modern Indian homes. The Phoenix refrigerators come with a base drawer for convenient storage, Diamond Edge Freezing Technology (DEFT) for efficient cooling, and Stabilizer-Free Operation for uninterrupted performance, even during voltage fluctuations. 

Commenting on the launch, Mr. NS Satish, President, Haier Appliances India said, “Over the years, we've meticulously curated an extensive range of refrigerators especially our direct cool single door offerings, with the aim to cater to customers who are looking for premium and vibrant home appliances with aesthetically pleasing designs. At Haier India, our commitment to customer-driven innovation, coupled with our overarching vision of "More Creation, More Possibilities," propels us to curate products that are tailored to meet the evolving needs of consumers. The launch of our new Phoenix series exemplifies this commitment, showcasing our deep understanding of evolving consumer preferences by seamlessly blending style and functionality to suit the requirements of contemporary Indian households. With its advanced features and exceptional performance, we are confident that our latest series of refrigerators will create a new benchmark in the home appliance industry.” 

Premium Glass Finish and Sturdy Design 

The new range comes with a sleek premium glass design, enhancing the aesthetics of modern Indian kitchens. On the back, the new range is reinforced with a steel covering to safeguard internal components and enhance safety.

Toughened Glass Shelves

Crafted on the promise of durability, the new refrigerators come with toughened glass shelves tough enough to accommodate heavy pans and utensils used in Indian Homes, giving customers the freedom to organize their  edibles & groceries effortlessly while enjoying peace of mind.

Base Drawer

The new series features a convenient base drawer that offers additional storage for Non refrigerated Food items & Vegetables. This allows customers to declutter countertops and keep their essentials within easy reach, enhancing kitchen organization and convenience.

Diamond Edge Freezing Technology (DEFT)

The newly launched refrigerators come equipped with DEFT & 1 HIT  technology, ensuring  Fast ice making & crystal-clear ice cubes ready to chill your favourite drinks. This innovative technology enhances the overall beverage experience by maintaining the quality and clarity of ice cubes, providing consumers with refreshing drinks every time.

Stabilizer-Free Operations

The new range eliminates the need for an external stabilizer, as it can handle voltage fluctuations effectively. This feature ensures uninterrupted performance, always providing users with peace of mind and reliable operation.

Removable Anti-Bacterial Gasket

With an easily removable gasket cleaning and maintenance now become easier, elevating the overall hygiene and freshness of the refrigerator.

Energy Efficiency 

With 2, 3 and 5-star BEE Ratings, the Phoenix refrigerator range prioritizes energy efficiency, resulting in significant cost savings over time. 

Price, availability, and warranty

  • The new      range of Phoenix refrigerators starts from INR 21000 and will be available      across Stores

  • Haier      India is offering a 10-year compressor warranty on both models. Along with      this, customers will also get a 1-year product warranty on the 180 Lt and      2-year product warranty on the 190Ltrs 


Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 15 consecutive years. Driven by the brand purpose of ‘Inspired Living', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.


Established in 1984, Haier Group is a world-leading provider of solutions for a better life. Focusing on user experience, Haier has been included on the list of BrandZ Top 100 Most Valuable Global Brands for three consecutive years as the world’s first and only IoT ecosystem brand. Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 14 consecutive years. Its subsidiary Haier Smart Home is among the list of Global 500 of Fortune. To date, Haier Group owns three listed companies and has seven global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, and the world's first scenario brand THREE WINGED BIRD, built the world's leading industrial Internet platform COSMOPlat. It has successfully incubated 5 unicorn companies and 90 gazelle companies. Moreover, Haier has deployed 10+N innovation ecosystems, 29 industrial parks, 122 manufacturing centers, and nearly 240,000 sales networks, reaching 160 countries and regions and serving 1 billion + user families around the world.

Haier Group is committed to working with its world-class ecosystem partners to continuously build a premium brand, scenario brand, and ecosystem brand, and to set up IoT ecosystems in clothing, food, accommodation, travel, health, elderly care, biomedicine and education, and to tailor personalized smart life for users around the globe.

For more information, please contact:

Kiran Hrishikesh | kiran.hrishikesh@haierindia.com  

Manisha Tyagi | manisha.tyagi@2020msl.com | +91 – 7428910605