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Haier India steps into the spotlight as the 'Associate Sponsor' for Bigg Boss Telugu Season 7, bringing innovation to every house

09-08 2023



The partnership is a strategic move to tap the audience base, during the festive season in India

National, Haier Appliances India (Haier India), the global leader in Home Appliances and the World’s Number 1 brand in Major Appliances for 14 Consecutive Years* today announced its partnership as the Associate Sponsor for the much-anticipated reality show, Bigg Boss Telugu Season 7.


With a diverse and intriguing mix of contestants, the show promises to be a rollercoaster ride filled with drama, emotions, and entertainment and will be live on the OTT platform Disney Plus Hotstar and telecasted on Star Maa. This strategic collaboration underscores Haier's commitment to entertaining and engaging Indian audiences while reinforcing its position as a trusted household name.


Commenting on this exciting association, Mr. Satish NS, President, Haier Appliances India said, "In line with our long withstanding collaboration, we are thrilled to be associated yet again with one of the most-watched television shows in the region, 'Bigg Boss 7' Telugu. Haier has always strived to be a part of the daily lives of Indian consumers by offering innovative, reliable and technologically driven home appliances. The upcoming Season 7 of Bigg Boss Telugu presents a great opportunity for us to connect with the customers and over the last few years we have seen tremendously positive results. We are truly proud of this synergistic collaboration to engage with our audience through one of India's most beloved television shows."


As an Associate Sponsor, Haier India will have a prominent presence on the show, with product showcase and brand integration into various segments. The partnership offers Haier a unique opportunity to connect with a vast and diverse audience, further expanding its reach and brand visibility in the Telugu-speaking markets. Haier India's presence will be felt throughout the season as the show unfolds its unique blend of entertainment, drama, and unexpected twists.



Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of the Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and World’s Number 1 Brand in major appliances for 14 consecutive years. Driven by the brand purpose of ‘Inspired Living', Haier India is committed to bring the best-in-segment products for customers, in line with its ‘Make in India, Made for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.



Founded in 1984, Haier Group is the world's leading provider of solutions for better living and digital transformation. Users have always been in the center of our businesses, we have built 10 R&D centers, 71 research institutes, 35 industrial parks, 138 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retained the top position in Euromonitor's Global Major Appliances Brand for 14 consecutive years. Our global revenue reached RMB 350.6 billion and brand value reached RMB 512.3 billion.


The Group has four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. We have seven global high-end brands, including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, and have the world's first smart home Scenario Brand, SAN YI NIAO. We have built the world-leading industrial Internet platform COSMOPlat and the IoT health industry ecosystem INCAIER. Our entrepreneurial acceleration platform HCH has incubated 7 unicorn companies, 102 gazelle companies and 124 specialized and sophisticated "small giant" enterprises.


Being an iconic company in the real economy, Haier Group always focuses on the industries. We build a landscape of two pillars, smart living and industrial Internet. We build high-end brands, Scenario Brand and Ecosystem Brands. We are committed to technological innovation to deliver customized smart living for global users and successful digital transformation for corporate clients, and to endeavor for high-quality and sustainable economic and social development.