Haier India Strengthens Its ‘Sport-O-Tainment’ Vision as Title Sponsor of the 8th Indian Open Para Athletics International Championship 2026

Haier Appliances India, the No. 1 global major appliances brand for 17 consecutive years, raises the stakes in para athletics by coming on board as the Title Sponsor of the 8th Indian Open Para Athletics International Championship 2026, scheduled to be held from 24th to 26th May 2026 at the Sree Kanteerava Stadium. Bringing its philosophy of “Perform Big Silently” to the forefront, Haier continues to reinforce its commitment to celebrating determination, excellence and high performance, values that mirror both elite sport and the brand’s belief in delivering meaningful, impactful experiences.

Reinforcing its commitment to inclusivity, strength, and community engagement, Haier India extends its ‘Sport-O-Tainment’ vision into para athletics through its association with one of India’s premier para athletics championships. Organised by the Paralympic Committee of India, the championship is recognised by the Government of India and the Sports Authority of India, and is affiliated with the International Paralympic Committee. The event will bring together leading para athletes from across the country along with international contingents, creating a strong competitive platform.

Commenting on the partnership, Mr. NS Satish, CEO, Haier Appliances India said, “At Haier Appliances India, we believe sports have the power to inspire, unite, and create meaningful social impact. Our ‘Sport-O-Tainment’ philosophy is rooted in building deeper emotional connections with consumers and communities through initiatives that celebrate passion, determination, and the human spirit. Our association with the Indian Open Para Athletics International Championship goes beyond sponsorship; it reflects our commitment to inclusivity and supporting talent that deserves greater visibility and recognition. Para athletes embody exceptional perseverance and strength, and we are proud to be associated with a platform that brings their journeys and achievements to the forefront.”

As accessibility, representation, and inclusive progress continue to gain greater prominence across the country, Haier India extends its ‘Sport-O-Tainment’ vision into para athletics, reflecting the brand’s commitment to backing stories of ambition and grit. With the Indian Open Para Athletics International Championship 2026, the brand deepens its engagement with inclusive sporting platforms that bring sport, storytelling, and purpose together, while strengthening its connection with younger and aspirational consumers and reinforcing its positioning as a progressive and future-ready brand.

ABOUT HAIER INDIA

Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 17 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.

ABOUT HAIER GROUP 

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.

We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 17 consecutive years.

We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an "A+D+H" portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.

We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.