Haier India Takes the Power Seat in ‘Rise & Fall’ as AI Home Partner of the Ultimate Reality Showdown

Haier Appliances India, the No.1 global major appliances brand for 16 consecutive years, is poised to elevate reality entertainment as the AI Home Partner of Rise & Fall, a gripping new reality series that will begin streaming on Amazon MX Player from 6th September onwards.

As part of this strategic collaboration, Haier’s advanced home appliances equipped with AI features will be prominently showcased throughout the show, highlighting the brand’s commitment to delivering smart, connected, and lifestyle-enhancing solutions for contemporary Indian homes. The integration will feature Haier’s portfolio, including LED TVs, Refrigerators, Air Conditioners, Washing Machines, Microwaves, and Robot Vacuum Cleaners, reinforcing its position as a leader in innovation and consumer-centric technology.

Haier India, a brand synonymous with premium appliances and customer-centric innovation, continues to strengthen its identity through strategic entertainment partnerships that build trust with aspirational Indian households. The product integration with Rise & Fall comes at the perfect time ahead of the festive season, offering consumers timely inspiration as they seek meaningful upgrades for their homes.

Commenting on the partnership, Mr. NS Satish, President, Haier Appliances India, said, “We are delighted to partner with Rise & Fall, a show that injects fresh energy into India’s dynamic reality entertainment landscape. This collaboration builds on our ongoing journey to connect with aspirational, tech- savvy consumers who are not only shaping entertainment trends but also driving the adoption of smarter homes. At Haier, we’re driven by a vision to make everyday living more seamless and intelligent through AI-powered innovation. As the festive season approaches, this partnership presents a timely opportunity to bring our brand promise of ‘More Creation, More Possibilities’ into millions of homes, reinforcing our commitment to empowering modern Indian households with future-ready, connected solutions.”

Karan Bedi, Head, Amazon MX Player, said: “We are constantly innovating at Amazon MX, from product features to content and of course to collaborative partnerships that bring greater value to both our audiences and brand partners. Our association with Haier India for Rise & Fall creates a powerful opportunity to showcase how smart, connected living can seamlessly blend into entertainment. This collaboration reflects our vision of building purposeful integrations that not only enhance storytelling but also strengthen the connection between aspirational Indian households and the brands they trust.”

Rise & Fall is set to redefine the reality entertainment space with its unique format and dynamic storytelling. Haier’s collaboration will seamlessly showcase how its AI-powered products deliver convenience, innovation, and style into everyday life, perfectly aligning with the show’s theme of ambition, transformation, and modern living.

ABOUT HAIER INDIA

Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 16 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.

ABOUT HAIER GROUP

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.

We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 16 consecutive years.

We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an "A+D+H" portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.

We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.

About Amazon MX Player

Amazon MX Player is India’s leading free, premium, ad-supported entertainment service. It offers a diverse range of award-winning web series, reality shows, popular international shows and a massive movie library across multiple genres. With a strong focus on original content, Amazon MX Player has launched some of the largest shows in India, which includes Ek Badnaam Aashram, Campus Diaries, Jamnapaar, Half CA, Bhaukaal, Raktanchal, Dehati Ladke, Who’s your Gynac, Sixer, Hip Hop India, Hunter – Tootega Nahi Todega and more. Amazon MX Player also offers a rich selection of international content dubbed in Hindi, Tamil and Telugu under MX Vdesi, featuring popular shows like What's Wrong With Secretary Kim?, Daydreamer, Gangnam Beauty, My Girlfriend Is An Alien, Put Your Head On My Shoulder, Our Story, and more. The service has won multiple national and international awards for its award-winning content and marketing innovations. Amazon MX Player is committed to entertaining audiences with over 100 new shows through its compelling content slate spanning multiple genres catering to the taste of viewers across age groups.