Haier India Teams Up with Bigg Boss Tamil Season 9 This Festive Season to Deepen Connections with Southern Homes

Haier Appliances India, the No.1 global major appliances brand for 16 consecutive years, is proud to power the excitement of Bigg Boss Tamil Season 9 as its Associate Sponsor, premiering on October 5th on Star Vijay  and streaming on JioHotstar. This association marks another strategic step in Haier’s mission to deepen engagement with Southern India’s dynamic and discerning consumers through one of the region’s most influential entertainment platforms.

Haier is strengthening its connection with consumers across Southern India through this landmark association that brings the brand closer to millions of households. Through the collaboration, Haier’s range of air conditioners, microwave ovens, refrigerators, and LED TVs will be prominently showcased on one of South India’s most popular entertainment platforms this season. This strategic integration not only enhances brand visibility but also reinforces Haier’s position as a trusted enabler of modern lifestyles. By aligning with a culturally significant platform, Haier continues to lead with its ‘More Creation, More Possibilities’ philosophy, bringing meaningful innovation into the everyday lives of millions.

Speaking about the association, Mr. NS Satish, President, Haier Appliances India, said
“At Haier, our mission is to be an integral part of the daily lives of Indian families by delivering innovations that truly matter. Associating with Bigg Boss Tamil, a show deeply woven into the cultural fabric of the region, enables us to connect with millions of households in a culturally relevant and meaningful way. This collaboration goes beyond showcasing our innovative product range at the show; it strengthens our commitment to creating solutions that evolve alongside the aspirations and needs of modern Indian homes. Through this association, we reaffirm our promise to continually listen, adapt, and deliver value to our consumers.”

As the festive season unfolds, Haier is set to deepen its engagement with Tamil-speaking audiences by leveraging the widespread appeal of Bigg Boss Tamil. This association aligns perfectly with Haier’s focus on connecting through regional content that resonates culturally and emotionally. With a rich mix of entertainment, drama, and unexpected twists, the show creates an immersive platform for Haier’s products to be showcased meaningfully. Together, they reflect the evolving aspirations of local consumers, positioning Haier not just as a brand, but as a trusted companion during celebrations and everyday moments.

ABOUT HAIER INDIA

Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 16 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.

ABOUT HAIER GROUP

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.

We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 16 consecutive years.

We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an "A+D+H" portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.

We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.