Haier Introduces Frost Free 5252 Series of Refrigerators, Brings Perfect Balance Between Bigger Capacity and a Compact Fit for Indian Families

Haier Appliances India, the No.1 global major appliances brand for 16 consecutive years, is redefining premium refrigeration with the launch of the Frost Free 5252 Series. Designed for modern Indian homes, the series combines bigger capacity and thoughtfully organized storage that makes everyday access simpler. With advanced 360° cooling and solar power compatibility, the 5252 Series keeps food fresher for longer while supporting smarter, more sustainable living, delivering an elevated experience for families.

As a brand driven by customer-inspired innovation, Haier continues to design products that align with the evolving lifestyles of Indian consumers. With homes embracing sleek, smart and design-forward appliances, the new Frost Free 5252 Series offers the ideal solution. It combines intelligent storage, advanced 360° cooling, and modern aesthetics to deliver a refrigerator that keeps food fresher for longer while enhancing both style and functionality in the kitchen.

For those who value a blend of elegance and convenience, the Frost Free 5252 Series is a true lifestyle upgrade. Its sleek finishes, thoughtful design and solar power compatibility bring efficiency and sustainability to the heart of the home. Priced at INR 43,590, the series is available in Graphite Black (HRF-5252BGK-N) and Black Glass (HRF-5252PKG-N) across retail stores, e-commerce platforms and the Haier website.

Commenting on the launch, Mr. NS Satish, President, Haier Appliances India, said, “At Haier, we are constantly innovating to meet the evolving needs of modern Indian homes. With the launch of the 475L Frost Free 5252 Series, we are redefining how families experience freshness, convenience, and sustainability. This series embodies our vision to make advanced technology accessible to every household, setting new benchmarks in home appliances while enhancing the way families experience their kitchens."

The Haier Frost Free 5252 Series sets a new benchmark in smart, sustainable refrigeration for modern Indian homes. It features 360° Surround Cooling for even freshness across compartments, Double Magic Zones with customizable temperatures from 0°C to 4°C, and H-Deo Fresh technology that eliminates 99.99% of bacteria and odors. Designed for convenience and efficiency, the series also includes Twin Inverter Technology for quieter operation and energy savings, a 95° Anti-Tip Rack for secure bottle storage, and SolarConnect Technology to ensure reliable performance even during power cuts.

With its combination of advanced cooling, energy efficiency and elegant design, the 5252 Series reflects Haier’s commitment to customer-inspired innovation, delivering freshness, sustainability, and smarter living to every modern Indian home.

Detailed overview of features:

360° Surround Cooling – Even Freshness Everywhere

The 360° Surround Cooling system ensures that cool air circulates evenly throughout the refrigerator, reaching every corner for consistent freshness. This intelligent cooling design eliminates temperature fluctuations and prevents hotspots, so fruits, vegetables, and other perishables retain their natural taste and texture for longer periods. It offers optimal cooling performance even during frequent door openings, maintaining even temperature distribution across all compartments.

Double Magic Zones – Perfect Temperature, Every Time

The Double Magic Zones give users complete control over cooling needs with flexible temperature settings ranging from 0°C to 4°C. Whether it’s dairy, beverages, or non-veg items, users can adjust the compartments independently to preserve the freshness and taste of each type of food. This dual-temperature flexibility allows better organization and prevents odor mixing, making it ideal for households that store a wide variety of food categories.

H-Deo Fresh – 99.99% Bacteria Removed, Freshness Sealed

Haier’s H-Deo Fresh technology ensures pure, hygienic air inside the refrigerator by eliminating up to 99.99% of bacteria. This advanced deodorizing system actively neutralizes odors and prevents bacterial growth, keeping stored food fresher for longer. The result is an odor-free refrigerator with enhanced hygiene—ideal for families looking for cleaner, safer food storage. “No odor, no germs – just pure freshness” truly defines this feature.

3S Eco Mode – Efficient Performance, Sustainable Savings

The 3S Eco Mode is designed for energy-conscious users, reducing energy consumption by up to 6% without compromising cooling performance. By automatically optimizing compressor speed and cooling cycles, it minimizes electricity usage during low-load periods or cooler seasons. This not only helps lower monthly electricity bills but also supports a more sustainable lifestyle—combining performance efficiency with eco-friendly innovation.

Twin Inverter Technology – Lower Noise, Longer Freshness

With Twin Inverter Technology, both the compressor and fan operate on variable speed modes for precise cooling control and quieter performance. It significantly reduces power fluctuations, ensures longer compressor life, and maintains stable temperatures for longer food preservation. The outcome is a refrigerator that runs silently, efficiently, and economically delivering superior performance while saving energy and maintaining long-term freshness.

95° Anti-Tip Rack – Keeps Bottles Steady, Always

The 95° Anti-Tip Rack is a thoughtful design innovation that keeps bottles and tall containers securely in place, preventing spills even when the door is opened frequently. Its ergonomic structure allows for easy access and stable storage, enhancing user convenience. This feature not only ensures safety and neatness but also complements the refrigerator’s premium design and utility-driven layout.

PowerSafe 160–270V – No Stabilizer Needed

With PowerSafe Operation, the refrigerator can handle voltage fluctuations between 160V to 270V, eliminating the need for an external stabilizer. This feature ensures consistent performance even in areas with unstable electricity supply, protecting internal components from damage. It provides peace of mind and long-term durability, making it ideal for Indian households facing frequent voltage drops or surges.

SolarConnect Technology – Stay Fresh, Stay Powered

The SolarConnect Technology enables the refrigerator to operate efficiently using solar energy, ensuring uninterrupted cooling even during power cuts. This eco-forward innovation supports Haier’s commitment to sustainable living by reducing dependency on grid electricity. It empowers users to maintain freshness and performance with renewable energy—combining advanced engineering with environmental responsibility.

ABOUT HAIER INDIA

Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 16 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.

ABOUT HAIER GROUP

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.

We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 16 consecutive years.

We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an "A+D+H" portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.

We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.