Haier Launches F9 Series, India’s Only AI Color Panel with One Touch Washing Machine

Haier Appliances India, the No.1 global major appliances brand for 16 consecutive years, continues to lead innovation in the home appliance segment with the launch of its F9 Front Load Washing Machine Series, a premium range designed specifically for modern Indian consumers and households. With this new launch, Haier proudly introduces India’s only AI Color Panel with One Touch washing machine, redefining the user experience and setting a new benchmark for smart laundry solutions in India.  

Whether it’s tackling monsoon moisture, preserving festive finery, or handling daily wear, the Haier F9 Washing Machine series adapts intelligently to every load with just a touch. With a focus on intelligent performance, contemporary aesthetics, and user-centric design, this new range elevates everyday laundry into a truly advanced experience. Moreover, users can manage and control their wash cycles remotely through the Hai Smart App, adding a new dimension of convenience and control to daily laundry.

Commenting on the launch, Mr. NS Satish, President, Haier Appliances India, said,
“With the F9 Series, our goal was to craft a solution that truly addresses the needs of today’s modern Indian households. Laundry is no longer just a chore; it’s an integral part of daily life. We have designed a smarter, simpler, and more efficient washing experience with the Color AI Touch Panel that offers an intuitive, user-friendly interface. Behind this innovation, we have ensured that every wash delivers the highest performance. With this launch, we are setting a new benchmark in the front-load washing machine category, reaffirming our commitment to innovation and delivering premium and high-performance appliances that elevate everyday living.”

Crafted for modern Indian households, Haier F9 Washing Machine series offers effortless convenience, premium aesthetics, and advanced performance. At its core is AI One Touch Technology, which automatically detects load size, fabric type, and dirt levels to select the optimal wash cycle—even resuming seamlessly after power interruptions. Paired with a powerful, silent Direct Motion Motor and an extra-large 525 mm Super Drum that enables deeper, gentler cleaning, the F9 series ensures exceptional results, fabric care, and energy efficiency with minimal effort.

Designed and manufactured at Haier’s state-of-the-art facility in Greater Noida, the Haier F9 Washing Machine series reinforces the brand’s commitment to ‘Make in India, Make for India’. This launch underscores Haier’s dedication to producing globally competitive appliances that are thoughtfully tailored to Indian needs and lifestyles.

Key Features of the Haier F9 Front Load Washing Machine Series:

India’s First Color AI Touch Panel

The Haier F9 Washing Machine series comes with a vibrant and easy-to-use touchscreen. It makes selecting wash programs and customizing settings simpler, giving you a smarter and more modern laundry experience.

AI One Touch Technology

With just one tap, the washing machine's AI sensors automatically detect the load size, fabric type, and dirt level, adjusting the wash cycle for the best results. This means a hassle-free, efficient wash every time.

Silent & Powerful Direct Motion Motor

The Direct Motion Motor ensures quieter operation and longer-lasting durability by removing belt friction. It also offers better energy efficiency, making it ideal for smaller homes and daily use.

AI Direct Motion Pro

The AI Direct Motion Pro provides powerful cleaning performance with less noise. It’s built for larger loads and frequent washes, while still keeping energy consumption low.

Bigger is Better – 525 mm Super Drum

The large 525 mm Pillow-Shaped Super Drum ensures better fabric movement and water penetration for a deeper clean. Its unique pillow-shaped design protects delicate fabrics, making it perfect for washing bulky Indian garments without damaging them.

AI-DBS (Artificial Intelligence Dynamic Balance System) Enabled

Powered by cutting-edge AI-DBS technology, designed to deliver smarter, quieter, and more efficient washing experiences. This innovative feature uses advanced AI algorithms to automatically detect and correct load imbalance during the wash cycle, ensuring optimal drum movement, reduced vibrations, and minimal noise—even at high spin speeds.

Hygiene & Care with Every Cycle

• PuriStream Technology: Filters and      purifies the water during each wash, ensuring your clothes are cleaner and      more hygienic.

• Dual Spray & Laser Seamless Welding: Keeps the drum      cleaner for longer and improves its durability with a seamless design that      prevents buildup.

• Anti-Bacterial Treatment (ABT): Helps prevent      the growth of mold and bacteria inside the drum, ensuring every wash is      safer and more hygienic.

• High-Speed Spin (1400 RPM): Extracts more      water from clothes during the spin cycle, reducing drying time and      minimizing fabric wear.

Specifications and Availability

The Haier F9 Front Load Washing Machine comes with a 12 KG capacity, backed by a 5-year comprehensive warranty and 20 years on the motor. Priced at INR 59,990, the model HW120-DM14F9BKU1 now available at leading retail outlets and online platforms across India.

ABOUT HAIER INDIA

Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 16 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.

ABOUT HAIER GROUP

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.

We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 16 consecutive years.

We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an "A+D+H" portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.

We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.

Media Contact

Ayushi Srivastava: ayushi.srivastava@haierindia.com 

Anweshan Bose: anweshan.bose@2020msl.com | +91 9051858814