Haier Named the World’s Only IoT Ecosystem Brand in Kantar BrandZ Top 100 for Eight Consecutive Years

Haier, the No.1 global major appliances brand for 17 consecutive years, has been recognized once again in the newly released Kantar BrandZ 2026 Top 100 Most Valuable Global Brands ranking. For the eighth consecutive year, Haier stands as the world's only IoT ecosystem brand, with its global position rising to 53rd place.

Despite economic volatility, the total value of the world's top 100 brands rose 22% year-on-year to USD 13.1 trillion in 2026. Since debuting on the list in 2019, Haier has steadily climbed from 89th to 53rd place globally, with its brand value reaching USD 52.949 billion, demonstrating the resilience and long-term value of the ecosystem brand model.

Kantar BrandZ, noted that Haier has transformed from a single home appliance manufacturer into a diversified enterprise spanning six industrial ecosystems, with clear progress in its ecosystem brand strategy. By combining supply chain strength with cultural adaptability, Haier delivers product value while bridging global markets through cultural integration and emotional connection, offering an excellent model for building world-class brands.

This milestone reinforces the commitment to deepening the ecosystem strategy, driving human-centric innovation, and creating sustainable value on a global scale.

Currently, Haier serves over 130 million registered users globally, with millions actively relying on the Haier smart home platform to manage their daily routines. In India, this ecosystem continues to expand, aligning with the country’s rapidly growing demand for connected and intelligent home solutions.

Haier remains deeply committed to defining the future of smart living. By fusing hardware, software, and robotics into a single, highly responsive system, Haier is crafting homes that can listen, see, and think, ultimately making life simpler, smarter, and more intuitive for families around the globe.

ABOUT HAIER INDIA

Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 17 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.

ABOUT HAIER GROUP

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.

We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 17 consecutive years.

We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an "A+D+H" portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.

We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.