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Haier recognized as the No.1 Global Major Appliances Brand for the 15th Consecutive Year: Euromonitor International

02-07 2024

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  •         According to the annual report released by Euromonitor International, Haier topped the rankings of global major appliances brands

  • Haier serves over 1 billion families across 160 countries and regions globally

National, 7th February 2024: Haier, the global leader in Home Appliances & Consumer Electronics, has set an industry benchmark by earning the prestigious title of Global No. 1 major appliances for the 15th consecutive year by Euromonitor International. The brand has achieved this milestone with the help of its remarkable sales of refrigerators, washing machines, freezers, and electric wine coolers. Haier has continued with its mission to establish itself as a world-leading ecosystem brand, bringing premium-quality smart home technology to households around the world. 

According to the annual report released by Euromonitor International, the world’s leading independent provider of strategic market research, Haier once again demonstrated an unparalleled ability to innovate and adapt to the changing consumer needs, anticipating their desires and meeting their expectations. Haier has reached an impressive feat in the worldwide major appliances sector, securing the top position in retail sales of large household appliances. Aligned with global expansion and in response to the rising demand for smart home solutions in the Indian market, Haier India has consistently upheld its commitment to manufacturing innovative products. This continued success stands as a testimony of Haier's commitment towards delivering innovative and tech first product solutions across categories to customers worldwide.

Celebrating the achievement, Mr. NS Satish, President, Haier Appliances India said, “"We take immense pride in securing the No.1 position across multiple categories at AWE 2024, as recognized by Euromonitor. This accomplishment is a testament to Haier's steadfast dedication to innovation, quality, and customer contentment. Looking ahead, our commitment is unwavering as we strive to deliver cutting-edge, health-conscious, and intelligent solutions to our esteemed customers in India. We are determined to fortify our leadership in the industry, remaining resolute in our mission to furnish global consumers with smart solutions that elevate their overall well-being."

According to the data released by Euromonitor in 2023, Haier is the:

·         No.1 brand of refrigeration appliances in the world in volume sales for 16 consecutive years

·         No.1 brand of home laundry appliances in the world in volume sales for 15 consecutive years

·         No.1 brand of wine coolers in the world in volume sales for 14 consecutive years

·         No.1 brand of freezers in the world in volume sales for 13 consecutive years

Haier commitment to producing innovative products for Indian consumers has remained at the core of the business, and the brand has constantly evolved to meet consumer demands for inspired living. Haier has been strengthening its focus on producing premium products through local manufacturing in India. Its state-of-the-art facility in Greater Noida, Uttar Pradesh, has continued to evolve the brand to innovate for Indian customers, especially with premium and high-end products.


Haier India, headquartered at Greater Noida, has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, and freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means the consumer can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.


Established in 1984, Haier Group is a world-leading provider of solutions for a better life. Focusing on user experience, Haier has been included on the list of BrandZ Top 100 Most Valuable Global Brands for three consecutive years as the world’s first and only IoT ecosystem brand. Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 15 consecutive years. Its subsidiary Haier Smart Home is among the list of Global 500 of Fortune. To date, Haier Group owns three listed companies, and has seven global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, and the world's first scenario brand THREE WINGED BIRD, built the world's leading industrial Internet platform COSMOPlat. It has successfully incubated 5 unicorn companies and 90 gazelle companies. Moreover, Haier has deployed 10+N innovation ecosystems, 29 industrial parks, 122 manufacturing centres, and nearly 240,000 sales networks, reaching 160 countries and regions and serving 1 billion + user families around the world.

Haier Group is committed to working with its world-class ecosystem partners to continuously build a premium brand, scenario brand, and ecosystem brand, and to set up IoT ecosystems in clothing, food, accommodation, travel, health, elderly care, biomedicine and education, and to tailor personalised smart life for users around the globe. *According to the Euromonitor ranking 2022

For more information, please contact:

Nikita Hooper| Nikita.hooper@haierindia.com

Manisha Tyagi | manisha.tyagi@2020msl.com