Haier Strengthens Sport-o-Tainment Play as Title Partner of Match Centre Live on JioHotstar for ICC Men’s T20 World Cup 2026

Haier Appliances India, the No. 1 global major appliances brand for 17 consecutive years, is stepping onto the pitch as the Title Partner of Match Centre Live on JioHotstar for the ICC Men’s T20 World Cup 2026 from 7th February to 8th March.

As the country’s biggest digital cricket show, Match Centre Live brings fans closer to every moment of the game through sharp analysis, insider perspectives, expert banter, and high-impact storytelling, led by some of the world’s most respected cricketing voices. Streaming on JioHotstar, the show delivers one of the most expansive cricket coverages in India, broadcasting in multiple languages including English, Hindi, Tamil, Telugu, Kannada, Bangla, Bhojpuri, Marathi, and Haryanvi ensuring wide and inclusive reach across diverse audiences. Haier’s association places the brand at the heart of this immersive viewing experience.

The partnership strengthens Haier India’s Sport-o-Tainment marketing strategy, designed to engage young, premium, tech-savvy and modern Indian consumers through marquee global sporting events. With cricket’s unmatched reach and emotional resonance in India, the collaboration enables Haier to deepen its connection with millions of fans across the length and breadth of the nation.

Commenting on the association, Mr. NS Satish, President, Haier Appliances India, said,
“Cricket in India is a national emotion that connects people across generations, geographies and cultures. Our association as the Title Partner of Match Centre Live on JioHotstar for the ICC Men’s T20 World Cup allows Haier India to engage with fans at scale. This partnership reflects our focus on building meaningful connections with young and premium consumers by seamlessly integrating our brand into a high-impact, insight-led cricket experience.”

As Title Partner, Haier will enjoy strong and consistent brand integration across Match Centre Live, including integrated logo units, verbal mentions across feeds, in-studio central screen branding, branded logo loops, Astons, stings, wipes, and on-ground logo presence. The association will be further amplified through promos featuring JioStar talent, branded tickers, and in-show features, ensuring sustained visibility throughout the tournament. The partnership also enables Haier to showcase its innovation-led, premium appliance portfolio to millions of viewers across Connected TV and mobile devices, reinforcing its positioning as a technology-driven global leader while strengthening brand recall during one of India’s most watched sporting events.

ABOUT HAIER INDIA

Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 17 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.

ABOUT HAIER GROUP

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.

We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 17 consecutive years.

We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an "A+D+H" portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.

We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.