Haier Ushers in a New Era of Fashion Tech with ‘Xpression’, Transforming Appliances with Graffiti Art

Haier Appliances India, the No.1 global major appliances brand for 16 consecutive years, is once again putting innovation at the forefront by introducing ‘Xpression’, the industry’s first graffiti art-inspired home appliances. In a first-of-its-kind blend of art and technology, Xpression calls upon graffiti artists, illustrators and creative minds from across India to unleash their imagination of everyday appliances as canvases of style, design and expression. Building on Haier’s legacy of vibrant colors and textures, this foray into graffiti inspired fashion tech transforms air conditioners and refrigerators into limited-edition masterpieces, celebrating a dynamic fusion of creativity, technology and artistic imagination.

The registration kicks off today and will remain live until December 05, 2025. Interested participants can sign up by scanning the specially designed QR code available on Haier’s social media handles or at the 3rd World Graffiti Jam in Mizoram, an event known for celebrating street art and bringing together creative voices from across the region. Haier is leveraging this culturally vibrant platform to launch registrations for Xpression, connecting directly with artists who are deeply rooted in graffiti and urban art. By engaging participants in an environment that thrives on creativity and expression, Haier invites them to bring their artistic identity from public spaces to everyday appliances.

Registered participants can submit their digital designs inspired by the theme ‘Freshness, Expression and Possibility’. The most compelling entries will earn their creators an invitation to Haier’s headquarters at Greater Noida, where they’ll bring their digital visions to life by painting directly on Haier’s air conditioners and refrigerators.

The winning artworks will shine in Haier’s Limited-Edition Series, turning the artists’ creativity into a lasting legacy across homes in India. Winners will also take home a generous cash prize, rewarding their daring vision and artistic flair.

Commenting on the initiative, Mr. NS Satish, President of Haier Appliances India, said: ““At Haier, we believe innovation goes beyond technology, it’s about sparking creativity that transforms everyday experiences. With Xpression, our appliances become canvases of style, design and self-expression, giving graffiti art a place in daily life. This groundbreaking move into fashion tech reflects our ambition to merge art, technology and lifestyle. By empowering artists to break boundaries, evoke emotions and leave a lasting mark on homes across India, Xpression celebrates the limitless power of creativity. It shows that innovation and artistic expression can coexist to inspire, connect, and redefine everyday appliances.”

Haier takes design innovation a step further with its fashion tech initiative and graffiti-inspired art, bringing its philosophy of ‘More Creation, More Possibilities’ to life. By giving India’s youth a platform to unleash their creativity, the brand transforms everyday appliances into expressive canvases, merging style, innovation and artistic expression in a way that redefines how appliances connect with people.

ABOUT HAIER INDIA

Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 16 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.

ABOUT HAIER GROUP

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.

We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 16 consecutive years.

We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an "A+D+H" portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.

We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.