
With evolving lifestyles and a growing demand for larger refrigerators that combine performance with everyday convenience, the new Haier Side-by-Side refrigerator offers a compelling upgrade for consumers transitioning from standard refrigerators to the premium SBS category. The product integrates a BPA-Free water dispenser for safe and hygienic drinking water, 100% convertible storage for enhanced flexibility, and WiFi-enabled smart controls that allows users to connect and manage the refrigerator from anywhere through the Haismart App, making it a comprehensive solution for modern kitchens.
With a spacious 596-litre capacity, the refrigerator provides ample storage for families while ensuring efficient organization and consistent cooling performance. An integrated external digital display panel provides convenient access to temperature and control settings, while Smart Sense AI intelligently optimizes cooling performance by adapting to everyday usage patterns.
Speaking on the occasion of the launch, Mr. NS Satish, CEO, Haier Appliances India, said, “Indian consumers today are looking for appliances that simplify daily life while delivering premium value. With our new 596-litre 2-Door Side-by-Side refrigerator featuring a BPA-Free Water Dispenser, we are making premium refrigeration more accessible, helping families enjoy greater convenience, flexibility and peace of mind in their kitchens. This launch reflects our continued commitment to innovation driven by consumer needs and to bringing meaningful, high-quality technology into more homes across India.”
Priced at INR 65,990, the new Haier 2-Door Side-by-Side refrigerator delivers premium Side-by-Side size, performance and features at one of the most accessible price points in the segment, underlining Haier’s commitment to bringing advanced technology to more Indian households. The new Haier Side-by-Side refrigerator range will be available in the following models:
HRS-682WRSU1
HRS-682WUSU1
HRS-682WGKU1
HRS-682SWDU1
The new range will be available across leading retail stores, e-commerce platforms and the Haier India website. This new water dispenser is also available in the 3-door variant which is one of our flagship side-by-side refrigerators
Detailed overview of features:
BPA-Free Water Dispenser – Safe and Convenient Hydration
The refrigerator comes with a built-in 2.5-litre BPA-Free water dispenser, ensuring safe and hygienic drinking water directly from the fridge. Designed for everyday convenience, the dispenser minimizes the need for frequent refilling while offering quick access to chilled water without opening the refrigerator door.
100% Convertible Technology – Flexible Storage for Every Need
The 100% Convertible feature allows users to easily convert compartments depending on storage requirements. Whether storing fresh produce, beverages, or frozen items, the flexible configuration ensures optimal storage and efficient organization.
WiFi Connectivity – Smart Control Anytime, Anywhere
With WiFi-enabled connectivity, users can monitor and control the refrigerator remotely through the HaiSmart App. This feature allows seamless management of temperature settings and performance directly from a smartphone.
Smart Sense AI – Intelligent Cooling Optimization
Smart Sense AI technology analyzes usage patterns and ambient conditions to automatically adjust cooling performance. This ensures consistent freshness, improved energy efficiency and optimized refrigerator performance.
Smart Food Management – Better Organization and Tracking
The refrigerator’s Smart Food Management system helps users organize and track stored food items efficiently, ensuring better storage management and reducing food waste.
External Digital Display Panel – Effortless Control
The sleek external LED digital display panel provides easy access to temperature settings and operational controls without opening the refrigerator door, helping maintain cooling efficiency while enhancing user convenience.
Expert Inverter Technology – Efficient and Quiet Performance
Powered by Expert Inverter Technology, the refrigerator ensures quieter operation, improved durability and optimized energy efficiency, delivering reliable cooling performance for long-term use.
ABOUT HAIER INDIA
Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 17 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.
ABOUT HAIER GROUP
Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.
We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 17 consecutive years.
We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an "A+D+H" portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.
We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.