This Holiday Season, Give an Indian Twist to Your Favourite Delicacies with Haier’s New Convection Microwave Oven

· Ideal for urban and contemporary kitchens, the new microwave oven comes with 203 auto-cook menus, multi-stage cooking option, and four combination functions, that make cooking more exciting

· Unique features such as paneer/ghee/curd function and ‘tadka’ and curry cooking options make it a perfect fit for a healthy Indian kitchen usage

New Delhi, 29 December 2021: Haier, the world's leading manufacturer of home appliances and consumer electronics, and the world's number one brand in major appliances for the past 12 years* today announced the launch of its new Convection Microwave Oven, especially designed for contemporary Indian kitchens, in a compact and versatile design. A perfect blend of technology and aesthetics, the microwave oven comes with a red handle on an all-black finish body and a digital display that would complement the interiors of modern kitchens.

With consumers shifting their focus to healthy and in-home cooking, Haier’s innovative technology allows them to experiment with unique features such as paneer/ghee/curd function and ‘tadka’ and curry cooking options. With a 99 mins cooking timer and multi-stage cooking option, users get better control of preparing their favourite slow-cooking recipes to perfection. Furthermore, the new oven also ensures proper hygiene with features like steam cleaning and deodorizer. What can be a better way to celebrate with your loved ones and make the festive season extra special!  

Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances, India said,“At Haier, we always aim to introduce innovations that are inspired by what our consumers are looking for. The post-pandemic era has seen a rise in people’s preference for healthy, home-cooked food. Catering to our consumers’ preferences and an Indian palate, our new 23L convection microwave brings users the option to choose from several auto-cook menus, opt for healthy oil-free cooking, and indulge in culinary experiments.”

 The new microwave oven is ideal for urban and contemporary households, with 203 auto-cook menus, multi-stage cooking options, and four combination functions. It comes equipped with features like stainless steel cavity, oil-free cooking option, deodorizer, 99-minute cooking timer, bread basket, defrost by time and weight, multi-power level, and child lock, which makes it a unique offering in its segment. Haier’s new microwave oven will be available for INR 17,000 with three years warranty on Megatron.

 Technical specifications and features:

ABOUT HAIER INDIA

Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to their large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means the consumer can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

ABOUT HAIER GROUP

Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.

Revenue generated by the traditional economy: Haier Group’s global revenue in 2017 was US$ 37.2 billion, with year-on-year growth of 20%; total pre-tax profits exceeded US$ 4.62 billion, profits achieved year-on-year growth of 12.8%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its unique market positioning and provides outstanding user experiences for end-users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.

MEDIA CONTACT: For more information, please contact:  

Shraddha Pareek | shraddha.pareek@2020msl.com 

Roger Rayappan | roger.rayappan@2020msl.com