This Mother’s Day, Haier India Shines a Light on Shared Parenting and Breaks Gender Bias Through Its Heartwarming Mother’s Day Campaign #BehindEveryMom

Haier Appliances India, the No.1 global major appliances brand for 16 consecutive years, reshapes the narrative of modern motherhood with a heartwarming campaign this Mother’s Day. The campaign touches on a poignant and powerful narrative by spotlighting the message that motherhood and ambition can go hand in hand when parenting is truly shared. In a heartfelt video titled “#BehindEveryMom”, the brand captures the everyday realities of a working mother who is able to chase her dreams, not by sidelining her role as a parent—but because she is seen, supported, and empowered by a husband who shares that role equally.

Rooted in a powerful cultural insight, Haier’s campaign captures the quiet but significant shift in Indian households—where mothering is no longer gendered, and ambition is shared. By highlighting equal parenting, Haier not only mirrors this change but also reinforces its role as a brand that empowers families to thrive together through empathy, balance, and innovation.

Haier has tapped into an emotional and cultural evolution—urban Indian families embracing equality in the domestic space. Haier, with its AI-driven, intuitive home appliances, is playing an enabler’s role in this shift. From AI enabled ACs and refrigerators to self-cleaning washing machines to and connected home solutions, Haier’s innovation is built around real lives, real roles, and real relationships. By reducing the friction of daily chores, the brand is giving parents the freedom to show up—at home and at work—without compromise.

Commenting on the unique video campaign, Mr. NS Satish, President, Haier Appliances India, said, “Our technology is inspired by real lives and real relationships. This Mother’s Day, we want to celebrate every parent who dares to dream and every partner who chooses to support those dreams. When parenting is truly shared, it doesn’t just empower women but it transforms the possibilities for the entire family. Our innovations are designed to foster this balance, simplifying everyday life so every parent can excel at home and beyond.”

Built on its brand philosophy, 'More Creation, More Possibilities', Haier is shaping a future where smart innovation meets real-life aspirations. With an AI-powered ecosystem designed to simplify everyday routines, Haier remains committed to enhancing the overall quality of life for families. This campaign speaks directly to young, tech-savvy professionals, inspiring them to create a home environment where family well-being and personal success can thrive in harmony.

This Mother’s Day, Haier isn’t just celebrating moms — it’s also honoring the fathers who are mothering at home, enabling women to dream bigger, live bolder, and achieve more.

The campaign video is now live on Haier India’s social media channels, click to watch 

ABOUT HAIER INDIA

Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 16 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.

ABOUT HAIER GROUP

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.

We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 16 consecutive years.

We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an "A+D+H" portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.

We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.

Media Contact

Ayushi Srivastava: ayushi.srivastava@haierindia.com 

Anweshan Bose: anweshan.bose@2020msl.com | +91 9051858814