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Haier's Growth Trajectory Continues: Secures Coveted Spot in Kantar BrandZ Top 100 List

06-19 2023


Haier once again demonstrated its remarkable growth and brand strength as it secured a leading spot in the prestigious Kantar Global BrandZ Top 100 rankings for 2023. Released by Kantar, a renowned data, insights, and consulting company, this list showcases the most valuable global brands across various industries. Haier's impressive performance saw it claiming the 59th position, as the brand has consistently prioritized development in international markets and actively embraced the strategic transformation of being a "high-end brand, scenario brand, and ecosystem brand."

Haier is the world-leading provider of a better life and digital transformation solutions. As a global brand, Haier has been constantly focused on bringing the best to the industry through technological innovation. Haier aims to customize a smart living experience for global users and promote high-quality and sustainable economic and social development. Being the leader in this space, the brand believe that innovation is the key to success in this ever-evolving industry, and these awards are a validation of our vision.

The key factors that contribute to Haier's success include category leadership, setting trends and challenging the status quo; distinctiveness, with a unique visual identity and a range of assets that reinforce its brand; emotive clarity, building strong emotional connections with consumers; and functional benefits, providing superior qualities that set it apart from the others.