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Haier Global Fans Festival - It's time to shake a leg on Instagram!

12-16 2021

Haier is back with Season 3 of its Annual Global Fans Fest “Haier Inspired Higher Life”. As a succession of Haier Inspired New Life (Season 1) and Haier Inspired Amazing Life (Season 2), this global online event is an attempt to create a carnival for Haier’s online community and fans worldwide.


Block your calendar from 17th Dec – 30th Dec’21 and get ready for a fun and action-packed dance challenge on Instagram!

More than 25 celebrity influencers and creators including Dhanashree ChahalMrunal PanchalAnirudh SharmaPrakruti Mishra and many others, will join in to start the campaign on 17th Dec to generate buzz with a dance hook step. To create more awareness about the campaign, we’re doing extensive social media promotion along with visibility through banners at the shop floor level across India.

Once the campaign is kickstarted on Dec 17th 2021 by the influencers, people can join in and create their own variation of ‘Inspired Higher Life’ via Instagram Reels and upload their entries on their profiles for the whole world to see! Please ensure your profile is public so that your entry is valid.

To participate in the contest, all you have to do is follow the steps mentioned below:

Step 1: Visit the official Instagram page of Haier India (@haierindia)

Step 2: Pull off the hook steps of #InspiredHigherLife dance challenge

Step 3: Share your entry via your Instagram Reel*

Step 4: Don’t forget to use the ‘H-Gesture’ in your dance step to show your love for Haier

Step 5: Add the original ‘Haier Fans Fest’ soundtrack from @HaierIndia’s reels section

Step 6: Tag @haierindia in your post, and be sure to use the hashtag- #InspiredHigherLife #MyHigherLife

*T&C: Entries from only public Instagram profiles will be considered