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Leveraging Haier's ABT and Puri-Steam technology in Your Washing Machine to Conquer Monsoon Challenges

06-06 2025

Monsoon brings much-needed relief from the summer heat but also unleashes a wave of laundry challenges. Damp clothes, persistent odours, and mould build-up become frustratingly common. In this season of humidity and limited sunlight, ensuring your clothes stay hygienically clean becomes more important than ever.

Haier understands this concern and offers an effective solution in the form of two pioneering technologies: ABT (Anti-Bacterial Treatment) and Puri-Steam. In this blog, we explore how these advanced features in the Haier 9 Kg Front-Load Washing Machine (Model HW90-DM14929EBKF)help Indian households enjoy fresh, clean clothes despite the monsoon gloom.

Why the Monsoon Season Poses a Laundry Risk

High humidity levels imply that clothes are more likely to retain moisture, thus be subject to musty smells, bacteria, and mildew. Even recently washed clothes may begin to smell unless they are dried quickly or unless your washing machine is the home of secret bacteria.

It is beyond the aesthetics! It is about clean clothes, safe and comfortable laundry to wear. In addition to this, wet environments promote the growth of microbes within the washing machine drum and detergent drawer, thus necessitating the need to carry out regular washing machine servicing.

Meet the Haier 9 Kg Front-Load Washing Machine

This fully automatic front-loader is equipped with a host of premium features aimed at performance, hygiene, and user convenience. Whether you are cleaning clothes for a large family or handling frequent loads during the monsoon, it is designed to deliver reliable results.

  • Super Drum 525 mm: The large pillow-shaped drum gently tumbles clothes for thorough yet fabric-safe cleaning.

  • Direct Motion Motor: Offers quieter operation and better energy efficiency by reducing vibration and mechanical wear.

  • Dual Spray System: Cleans the door and gasket area during and after washes, keeping the machine fresh and reducing detergent residue.

Now let’s dive deeper into how ABT and Puri-Steam provide extra layers of defence against monsoon-related laundry issues.

Anti-Bacterial Treatment (ABT): For a Clean Drum and Beyond

Haier’s ABT is a standout hygiene feature, especially during the monsoon. The technology applies an antimicrobial coating to the most susceptible parts of the washer: the door gasket and detergent dispenser. Why does it matter?

  • Bacteria and fungi often accumulate in moist crevices of the machine, which can lead to washing machine smells and even affect fabric hygiene.

  • ABT actively prevents microbial growth, helping ensure a clean drum washing machine even when humidity levels are high.

  • Long-term, this contributes to both the health of your family and the longevity of your appliance.

With ABT in place, the chances of mould in the washing machine are drastically reduced, meaning your clothes smell fresh and not musty.

Puri-Steam Technology: Steam-Powered Hygiene

Another impressive monsoon-friendly feature is Puri-Steam, a deep-cleaning technology that uses hot steam to eliminate bacteria and allergens from your laundry. It does more than just surface-level cleaning. Key benefits:

  • Removes up to 99.9% of bacteria and allergens through heat-powered allergen removal.

  • Loosens fabric fibres, helping in cleaning fabrics more effectively.

  • Reduces wrinkles and odours, cutting down the need for post-wash ironing or deodorising.

This is particularly useful when dealing with children's clothes, undergarments, or garments worn during travel, where both hygiene and comfort are critical.

Total Moisture Control with Smart Spin and Steam

The high spin speed of up to 1,400 RPM ensures better water extraction from clothes. This is a key element of moisture control, which helps reduce drying time and discourages bacterial growth on damp fabric.

Pairing spin efficiency with steam cleaning, Haier ensures your laundry comes out cleaner, drier, and fresher, even when sunshine is scarce. Additionally, the appliance possesses smart features for everyday convenience:

  • Hai Smart App: Manage wash cycles remotely and get maintenance alerts directly on your smartphone.

  • Refresh Function: Ideal for reviving clothes that are not visibly dirty but need odour and wrinkle removal.

Together, these features support better hygiene, especially during monsoon months when dampness lingers.

Specialised Wash Programs for Monsoon Laundry

The model comes with 15 tailored wash programs, including:

  • Allergen: For hypoallergenic cleaning

  • Refresh: For eliminating smells

  • Baby Care: Gentle yet thorough for sensitive clothes

  • Self-Clean: For maintaining a clean drum washing machine after every few cycles

Each function works with ABT and Puri-Steam to deliver laundry results that go beyond mere surface cleanliness.

A Smart Choice for Indian Homes

This washing machine clothes guardian is not only smart and sleek but also immensely practical for Indian households that face seasonal challenges.

  • Warranty: 5 years comprehensive and 20 years on the motor

  • Capacity: 9 Kg - suitable for medium to large families

  • Type: Front Load Fully Automatic

  • Technology: Puri Steam, ABT, Direct Motion Motor

Final Thoughts

If monsoon laundry is a regular battle in your home, investing in the Haier 9 Kg Front-Load Washing Machine could be a smart solution. The synergy between ABT's antimicrobial coating and Puri-Steam’s deep steam cleaning helps eliminate odours, prevent mould, and preserve garment hygiene. With these technologies at work, you can face the rainy season confidently, knowing your family’s clothes will remain clean, fresh, and safe, no matter what the weather brings.

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