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Made in India, Made for India: Haier’s range of 3 door convertible side by side refrigerators

07-26 2023


In the spectrum of modern kitchens, a refrigerator serves a purpose beyond mere food storage. It has become a focal point that seamlessly integrates functionality, style, and convenience. Haier unveiled India's first 3-door convertible side-by-side refrigerator under the 683 series. Further to Haier’s “Make in India, Made for India" goals, these next-generation convertible refrigerators revolutionize the way families will operate their refrigerators and manage storage space in their appliances. Most importantly, the look and feel of these refrigerators is very stylish. The models come in an exquisite glass and steel finishes, adding to the luxe quotient of a contemporary Indian home. Haier's 3-door convertible side by side refrigerator is a centerpiece that combines functionality, style, and convenience.

Developed to feature an adjustable shelving system that maximizes space utilization, these refrigerators cater to the needs of Indian households very efficiently. Unlike traditional models, these refrigerators boast a three-compartment design comprising a refrigerator section, a freezer section, and a convertible middle section. The Haier 683 Series 3-door convertible side-by-side refrigerator includes a 21% convertible section on the top left, allowing users to expand the refrigerator space from 62% (dedicated) to 83%, while reserving only 17% for the freezer at the bottom left. If more freezer space is needed, the convertible section can be adjusted to increase it to 38%. This convertible feature grants users the flexibility to optimize storage space according to their changing needs.


The 3-door convertible side-by-side refrigerator lets a family regulate the temperature of each section independently, ranging from -18°C to 5°C. With separate temperature controls for each compartment, homeowners can establish ideal conditions for preserving fruits, vegetables, meats, dairy products, and frozen goods. The Haier side-by-side refrigerators also come equipped with Deo Fresh technology, which absorbs odors and impurities, ensuring food remains fresh for up to 21 days. Additionally, the 683 series includes a Hanging Flexi box—a dedicated compartment for efficient storage of cosmetics and other utility items.


Aligning with Haier India's vision of promoting the Smart Home lifestyle, the 3-door convertible side-by-side refrigerators incorporate Smart Connectivity. This feature allows users to operate their appliances remotely from anywhere and at any time. Through compatible mobile apps or voice assistants, users can monitor and control their refrigerators, adjust temperature settings, receive maintenance alerts and even receive recommendations for optimizing food storage based on freshness and expiration dates.

The Auto Connect Inverter enables the refrigerator to connect to the home's centralized inverter system in the event of a power cut, ensuring continuous cooling and freshness. A durable Inverter compressor guarantees the refrigerator's efficient operation with significantly less energy consumption. With a 10-year warranty on the compressor and motor, users can have confidence in the cooling quality without compromises.

With its industry-leading features and cutting-edge technology, Haier is set a new standard for innovation in the refrigeration industry. Haier is committed to delivering a superior experience to consumers and strives to be a leader in excellence within the realm of home appliances.