You can have the most brilliant picture in the world, but without equally impressive sound, the experience is only half complete. A truly great movie or a thrilling game isn't just about what you see; it's about what you hear. This is where Haier's premium LED TVs set a new standard, thanks to a remarkable partnership with KEF, a globally renowned British audio brand. The result is a television that not only delivers breathtaking visuals but also transforms audio into a cinematic experience.

Engineered for Excellence: The Haier-KEF Partnership

Haier has collaborated with KEF to develop a custom-built audio system for its premium TV ranges, including the M80F, M92, and M96 series. This is more than just a collaboration; it's an integration of KEF's high-quality sound technology directly into the TV itself. For example, the Haier S90 QLED TV features a 2.1 channel speaker system by KEF, while the M96 series boasts an industry-leading 6.2.2 channel speaker system.

The KEF Difference: Precision and Purity

What makes KEF audio so special? The advantage lies in its core technologies and design philosophy:

• KEF's speaker designs are known for their precision and ability to deliver "crystal-clear highs and deep bass". This ensures a rich, dynamic audio experience that complements the stunning visuals.

• KEF's signature Uni-Q driver array technology positions the tweeter in the center of the midrange cone. This creates a single-point source for sound, which is then evenly dispersed throughout the room. This technology eliminates the traditional "sweet spot" and ensures every seat in the room gets a perfect, immersive audio experience.

• KEF also uses Metamaterial Absorption Technology (MAT), which is a complex maze-like structure that absorbs 99% of unwanted sound from the rear of the driver. This innovation removes distortion, ensuring you hear the purest and most accurate sound possible.

An Immersive Experience with Dolby

Haier’s premium TVs don't stop at KEF's superior hardware. They further enhance the audio experience with immersive technologies like Dolby Atmos and dbx-tv. Dolby Atmos works by creating a three-dimensional soundscape that places audio in specific locations, making it feel like sound is moving all around you. This, combined with KEF's high-fidelity audio, transforms your living room into a true cinematic masterpiece.

The partnership between Haier and KEF proves that the best entertainment is a symphony of perfect picture and pristine sound. When you choose a Haier premium LED TV, you're not just buying a screen; you're investing in an unparalleled, immersive experience where every detail, both visual and auditory, is brought to life.