The Haier Philippines story starts at the birth of SANYO Philippines, Inc. (SPI) which dates back to 1971. SPI’s manufacturing history started with the production of high quality and durable gas stoves. Later, the product lines were expanded to refrigerators, television sets, air conditioners and washing machines. SPI continued its manufacturing operations until it was shifted to 100% product importation in July 2004.Continuousproduct innovation led SPI to the award of “Outstanding Manufacturer of Refrigerators” from 1998 to 2003by the Consumer Union of the Philippines.
An alliance born with inspiration.
With a proven track record of inspiring innovation and imagination, combined with decades of market insight and the ability to remain relevant in an ever-changing market, HAIER, a world-leader in the appliance industry, decided to cross oceans, reach the Philippine shores and bring to Filipino homes new and exciting home appliances that have helped catapult HAIER into becoming the world's number one major appliances brand in three consecutive years, an honor bestowed upon Haier by Euromonitor, a much-respected and world-renowned marketing and research agency.
On Oct 18, 2011, Haier Group and SANYO Electric Co., Ltd. signed a final agreement for Haier to acquire SANYO’s washing machine and consumer use refrigerator businesses in Japan, and washing machine, consumer use refrigerator and other consumer electric appliance businesses in Indonesia, Malaysia, the Philippines and Vietnam. The new company HAIER ELECTRICAL APPLIANCES PHILIPPINES, INC.(HPI) was established based on SPI in 2012.The integration of resources of R&D and manufacturing of Haier Group worldwide offers more capability to the local HPI to satisfy the demand of Filipino consumers.
Branding experience
Haier has welcomed actress and influencer Ivana Alawi as their newest brand ambassador last October 2021. Actress, YouTube content creator, and influencer recently visited the Haier showroom to look for new appliances for her new home. She was amazed at how Haier appliances can make her new home elegant and smart. Haier PH has been the official partner of PBA as the league's "Official Home Solution Brand Partner." since January 2020 and renewed its partnership last May 2022.
In 2024, Haier further strengthened its brand presence by officially announcing Miss Universe 2015 and global Filipino icon Pia Wurtzbach as its newest endorser. Pia’s elegance, influence, and advocacy for empowering modern lifestyles perfectly reflect Haier’s vision of delivering smart and premium home solutions. Together with the renewal of its long-standing partnership with the Philippine Basketball Association (PBA), Haier continues to build strong connections with both global and local audiences, championing innovation, style, and performance in every Filipino home.
In November 2024, Haier also organized its first Fun Run, which gathered more than 3,000 participants, highlighting the brand’s commitment to promoting wellness and active lifestyles. Building on its success, the second Fun Run was held in May 2025 with an even larger scale, further strengthening Haier’s connection with communities through health, fitness, and shared experiences.
Haier has also continued to launch a wide range of new products, providing consumers with better home living solutions and reinforcing its commitment to innovation and customer-centric design.
Haier PH Company History
Year
Key Event
2025
Haier organized the second Healthy Run event.
2024
Haier held its first All-Product-Line Launch Event, organized the inaugural Healthy Run, and signed Miss Universe Pia Wurtzbach as its brand ambassador.
2023
Haier hosted its first National Customer Conference， gathering top partners and dealers nationwide, which enhanced collaboration and highlighted Haier’s latest innovations.
2022
Haier Philippines celebrated its 10th anniversary, the official anniversary key visual can be seen on both offline and digital materials. Haier PH renews its partnership with Ms. Ivana Alawi & Philippine Basketball Association（PBA).
2021
Haier PH and Ms. Ivana Alawi team up to give a level-up life to every Filipino home. Haier PH's official launching of the Smart Home Showroom last October 2021.
2020
Haier Philippines entered into a partnership with the Philippine Basketball Association （PBA）as its official 'Home Solution' partner for its 45th season.
2019
Haier PH start creating noise and build brand awareness through Bus Ads. Haier PH conducted its first CSR Activity named “Maayos na Tahanan, Magandang Kinabukasan” is a campaign that believes that giving our children a good home can help us to give them a better future.
2018
Launch the high-end model and expand the channel
2017
All products switch to Haier Brand
2013-2016
Stage of stable development
Launch the SAP system and Toll-free Hotline
2012
Haier Group acquired / owned SPI 100 percent and changed company name to Haier Electrical
Appliances Philippines Inc.
2011
Haier Group and SANYO Electric Co., Ltd. signed an agreement for Haier to acquire SANYO’s
washing machine and consumer use refrigerator businesses in Japan, and washing machine, consumer use refrigerator and other consumer electric appliance businesses in Indonesia, Malaysia, the Philippines and
Vietnam.
2007
Introduction of Commercial Products.
2004
Started 100% importation of all products from other SANYO Group and OEM company.
2003
The Consumer Union of the Philippines awarded SPI the "Outstanding Manufacturer of Refrigerators"
for the sixth consecutive year.
2002
Consumer Union of the Philippines awarded SPI the "HALL OF FAME" award as a result of winning
the "Outstanding Manufacturer of Refrigerators" for the fifth consecutive year.
2001
The Consumer Union of the Philippines awarded SPI the "Outstanding Manufacturer of Refrigerators"
for the fourth consecutive year.
2001
SANYO Philippines, Inc. established website on the Internet.
2000
SANYO Philippines, Inc. is certified to the ISO 9002 Quality Standard.
2000 1999 1998
Consumer Union of the Philippines awarded SPI the "Outstanding Manufacturer of Refrigerators" award for
three consecutive years: 1998, 1999, 2000.
1996
Washing Machine production commenced.
1982
Refrigerator production commenced.
1980
Relocation to new factory premises in Taguig, Metro Manila.
1976
Colour Television production commenced.
1971
SANYO Philippines, Inc. established at Quezon City, Metro Manila. Gas Cooker, Black & White
Television production commenced.
Welcome to Haier!
Haier
Group
Founded
in 1984, the Haier Group has been dedicated to innovation and creating a world famous brand over the
past 26 years. Originally a small collective plant on the verge of bankruptcy, it has now grown into an
international group which has more than 70,000 employees around the globe and realizes a turnover of
135.7 billion yuan in 2010. Haier has risen to be the world’s No.1 brand of consumer appliances. In
addition, it was selected as one of the world's Top 10 innovative companies issued by USA Newsweek’s
website.
Haier
aims to create a world famous brand in the age of the Internet, which features satisfying the
personalized needs of users in a short time. What such a business needs is large-scale customization
rather than massive production. Taking this opportunity provided by the Internet, Haier addressed this
challenge and actively explored and practiced the “Win-win Mode of Individual-Goal Combination”. Through
“Inverted Triangle” organizational innovation and “End to End” ZZJYT construction, it realized the
transformation from “selling products” to “selling services” and fostered differentiated and sustainable
competitive advantages.
Trend-leading
R&D advantages ---- The Haier’s patent applications total over 10,000- ranking first among Chinese
home appliance firms. Haier takes the lead to make breakthroughs in international standards. It
participated in the drafting of 61 international standards, 27 of which have been issued and
implemented. The company boosts the export of the entire industry chain through standard
output.
Zero-distance
virtual and practical network combination ---- Haier has enormous marketing network advantages in China.
In full combination with the Internet, it developed the competitiveness of catering to the demand of
consumers in the quickest time via “zero-distance virtual and practical network combination”. “Virtual
network” refers to the Internet, which forms customer loyalty through online communities; “Practical
network” refers to the marketing network, logistic network and service network, which helps realize the
quickest delivery. Therefore, a lot of world-noted brands commission Haier to manage part or all of
their sales in China. In the meantime, Haier utilizes their channels overseas to sell its products. With
resource exchanges, Haier speeds up the pace of entering the world market.
Zero
inventory with on demand manufacturing and delivery ---- Giving up the traditional product-oriented
development pattern, Haier adopts the user-oriented large-scale customization of “on demand
manufacturing and delivery”, realizing “zero inventory” and “zero accounts receivable”. On the basis on
working capital zero loans, Haier’s cash conversion cycle reaches minus 10 days.
In
future developments, to meet demand in the era of the Internet, Haier will place emphasis on U-Home
integration, try to control the say on patent standards, further improve global marketing networks and
create more user resources. Meanwhile, the company will integrate worldwide R&D, production and sale
resources with the “3 in 1” localized mode so as to create an international brand.
While
devoted to its development, Haier actively fulfils its social responsibilities, assisting in the
building of 145 hope primary schools and producing the 212-episode children’s science cartoon Haier
Brothers. Haier was the sole consumer appliance sponsor for the Beijing 2008 Olympic
Games.
