Haier Electrical Appliances Inc. officially announced the start of its operations in the Philippine market. They will offer a diverse product line-up covering both white and brown goods. These include:
"Acquiring the white goods business of SANYO is an important part of Haier's global growth strategy. The acquisition has laid the foundation for Haier's strategic development in Japan and Southeast Asia. Our two R&D centers, four manufacturing bases and six localized marketing centers can better cater to the ever-growing and dynamic needs of consumers in the region. As the number one major appliances brand in the world, we are quite confident in the success of the Filipino market." said Du Jingguo, Vice President of Haier Group and President of Haier Asia.
Combining Haier's strengths in innovation, quality, and design, the Group's Vice President hopes that Haier can "bring additional high-quality choices to the consumers in these markets to help them better enjoy their life."
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