Dear friends: A new month is coming, and we wish you all work goes smoothly and have a cheerful mind. Haier Smart Air-conditioners will accompany you to enjoy the wonderful UEFA European Championship in this passionate June. |
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On June 7, 2016, Haier Group and General Electric Company announced that both sides had signed delivery document required by the transaction of Qingdao Haier integrating GE Appliances, which marks that the GE Appliances has officially been a member of Haier.
After six months and $5.6 billion, the appliance division of General Electric officially belongs to Chinese manufacturer Haier. Haier's purchase of GE's Louisville, Kentucky-based appliance division is an assertive attempt to build a stronger presence in the US appliance market. Meanwhile, GE Appliances claims nearly 14 percent of the US appliance market.
Zhang Ruimin, the president of board of directors and CEO of Haier Group, said that: “enterprise culture of both Haier and Home Appliances Company of General Electric has the spirit of advance with times, and we believe that the powerful combination of both sides can achieve results of 1 plus 1 greater than 2”. |
Haier extends Indian industrial park: next year's production is expected to quadruple |
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In the evening of June 22, Haier announced that it would lay a foundation for the extension project of Haier industrial park in Puna, Maharashtra, India. This project is expected to be put into operation at the end of 2017, the production is expected to quadruple, and export to Middle East, Africa, Russia, etc.
Two new plants of the base are north of original plant, and ancillary facilities such as new-built office building, mess hall, apartment are provided around, covering about 15,000 square meters. After the operation of new plant, category of products produced in local plants shall be extended to washing machine, air conditioning, water heater, television, etc. from refrigerator. Production of Haier in India is expected to quadruple.
Through localization design, localization manufacture, localization sales (namely “three in one”), Haier rapidly opens Indian market and establishes a brand. The foundation of new plants is more the deepening of “three in one” strategy, and it shall further improve Haier’s brand influence and competitiveness in local market.
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Haier R290 Air conditioning are used in United Nations Building |
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At 10:30 am, June 15, a very special air-conditioning handover ceremony formally kicks off in the United Nations building, which locates at No. 2, Liangmahe South Road, Beijing City.
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Haier HPN12XCM—the best portable air conditioner |
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Recently, The June Issue of Consumer Reports, a prestigious journal in America, has published the testing ranking of 26 models of 7 hot-selling air-conditioning brands in America, international brands such as Haier, GE, LG are in the list in four product segments divided from 5000BTU to 15500BTU (refrigerating capacity). Interestingly, because American GE home appliances joins in Haier, 9 models of Haier and GE are in the list and awarded as the product of “worth purchasing” and “worth recommending”.
The sweethome, one of favorite recommended authoritative websites of consumer goods assessment among American consumers, conducts test for more than 50 models of hot selling portable air-conditioning in American market, HPN12XCM, a Haier portable air-conditioning, ranks No. 1 with comprehensive assessment, and is rewarded as “The Best Portable AC”, and Haier air-conditioning is recommend to consumers as the product most worth purchasing in official website. In the test lasting nearly 20 hours, the test for hot selling products occupies one third of time. Upon the assessment from refrigerating capacity, dehumidification ability, energy efficiency, price, etc., Haier portable air-conditioning finally wins with best performance.
According to information, aiming at intelligent differentiated demands of American consumers, Haier launches the first intelligent air-conditioning certified by Weave in America cooperating with Google. It is not only energy conservation& mute, but also can control startup & shutdown, setting pattern, temperature, etc. remotely, which gets users out of the trouble of using window-type air conditioning and brings convenience for American consumers. Currently, Haier has enjoyed 12% shares in American window-type air conditioning market, and ranks first among Chinese self-owned brand in this regard.
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You have to believe in yourself. That’s the secret of success. |