On August 15, Haier Philippines held 2019 H1 Summary Meeting, to report the market performance in H1 and the budget for H2 and 2020, and awarded outstanding staff.
At the meeting, the departments of Haier Philippines made summaries on their performance and their plans in H2. In H1, Haier Philippines reached the sales targets with the completion of 112%, increasing by 30% year-by-year. After half-year transformation, the mid-end and high-end Haier products account for more and more in Philippines Market.
Yan Xuhong, General Manager of Haier Philippines, pointed that Haier Philippines will focus on "three H" and strategic transformation, adhere to Haier's global brand building Strategy, and satisfy the demands of users with healthy and intelligent products. Also, they will focus on high-end product marketing and terminal retail competitiveness, aiming to be the top brand in in Philippines.
Then, the outstanding individuals got awards approved by the company.
Mr. Song Yujun, Vice President of “Haier Smart Home” Ecological Platform, CEO of South Asia-Southeast Asia gave specific instructions. He indicated that in the era of 5G and IoT, Haier Philippines should seize the opportunity and transform on the direction of brand building, more specifically, promote the retail transformation of mid-end and high-end products to realize the sustainable development of Haier Philippines in local market.