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Euromonitor:Haier is No. 1 Brand Globally for 11 Consecutive Years

01-10 2020

On January 9, 2020, according to Euromonitor International, the world's authoritative research organization, Haier is the No.1 brand globally in major appliances in 2019, which is the 11th time that Haier ranks No.1.

According to Euromonitor International, in addition to ranking first in volume sales of major appliances brands,

Haier refrigerators have ranked No.1 in the world for 12 consecutive years;

Haier washing machines have ranked No.1 in the world for 11 consecutive years;

Haier freezers have ranked No.1 the world for 9 consecutive years;

Haier wine coolers have ranked No.1 in the world  for 10 consecutive years.

In the past 11 years, Haier has built a world class brand which is the No.1 brand globally in major appliances for consecutive 11 years. Under the guidance of Rendanheyi Model, Haier is accelerating to build a new globalized ecosystem brand.

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