On Jan. 12, Haier Philippines entered into a partnership with the Philippine Basketball Association（PBA）as its official 'Home Solution' partner for its 45th season.
"When we say basketball, PBA is a brand that comes to mind of anyone who knows his basketball. On this note, Haier believes the PBA is an ideal platform to succeed in our vision to be present in every Filipino home," said Xuhong Yan, president and CEO of Haier. "We believe that our association with a brand like the PBA will bring us closer to the hearts of every Filipino, who have patronized the sport for 45 years. That said, Haier is looking forward to an exciting season ahead”, Yan added. Haier Philippines is optimistic to its future not only for its partnership with PBA, but also for its upgrading services and smart home solutions for Philippine users. Haier has been serving Filipino home for many years. “The consumer is always at the center of all our actions—network supply, product design, after-sales service.” says Xuhong Yan, President of Haier Philippines.
“We make our products for the end users. We focus on product leadership, meaning quality and technological advancement. We focus on design to cater to each lifestyles of the consumers; third, we focus on their needs — energy efficiency, IoT — these are the things that the customer needs and they can have these if they choose Haier," Yan capped. “We consider ourselves a solution provider for smart living for the people. Change will happen very soon. We are ready to offer smart living solution to the Filipino people.” Based on the considerate services and the leading products, and with the partnership with PBA, Haier Philippines envisions that it will take smart home to more and more Filipino users.